Email marketing is one of the most widespread means of communication between businesspeople and is one of the most used for interaction with prospects. This means of communication can be defined as information exchange, products and services promotion by means of emails. Many people are sure that email marketing is dead and doesn’t work anymore. But that’s not the truth, email is as important as ever. If you are sure that email marketing is more expensive than other means of promotion, this article will definitely be of great interest to you, as you’ll learn how to save money on email marketing.
Email marketing stats
Email marketing is alive and worth trying. To ensure that I’m right, let’s have a look at some numbers.
Steps for a successful email campaign
If you trust the numbers and have decided to switch to email marketing, then let’s have a deeper look at what you have to do to enjoy email marketing and take full advantage of it.
Here are 4 main steps you need to follow: find prospects’ email addresses, verify them, send an email drip campaign and track the emails. And now, details!
Step 1. Create the list of leads
The first and inevitable step: where to find leads? How to find them? Well, in fact, you can find prospects anywhere on the web. Simply go to any website and, if people have left their email addresses there, you can get them with ease. But how?
For this purpose, you need a special tool that deals with email search. Such tools are called email finders. On the Internet, you can find dozens of them and choose the one that suits you best. Let’s move on!
Step 2. Clean the list from invalid addresses
Hopefully, you do understand that it’s not the best idea to send emails randomly to every email found. There’s a probability that not every email is real (valid). What does that mean? It means that the more invalid emails you’ve got on the list, the higher the bounce rate (the emails that don’t reach the recipient) will be. And this leads to being blocked by the ESP (Email Service Provider): the ESP will consider you as a spammer, and you won’t be able to send any emails from your email address (in the best case for a day, in the worst one – forever). Which is why it is important to verify the email list and keep it clean. Only valid email addresses should be on the list as not to be blocked.
Step 3. Automate the email campaign
Sending emails manually can take you forever and day. Are you sure you want to spend endless hours doing everything manually? I doubt it. And here’s a solution for you: automated drip campaigns. Or drip emails. The answer is all the same, whatever you call it.
Drip campaigns are the tools that send emails automatically to the recipients according to the preplanned sequence. Everything is simple. If you want the prospects to receive emails every week, or day, or in 5 hours after email gets opened, just set the triggers with delays and the system will work for you.
Step 4. Know the results
So, the emails are sent. What’s next? I think you’d like to know how the prospects behave when they see your email in their Inbox, whether they open it, how many times, and whether they click the link inside the email. And that’s easy. Simply install the Gmail tracker in the browser and be aware of how every email performs.
Which tools to use
We’ve finally come to the most exciting part of the article, which tools to use. There’s no doubt that you can use as many tools as you wish, and pay for every tool separately. But being a startup when every penny counts, you need to have one tool for all purposes. This will save you not only money but time as well. Cause you won’t have to switch between software, applications, websites, etc.
And this is high time for all-in-one tool Snov.io. With only $29 per month, you can perform all the steps described above within one platform. Of course, there are options and more expensive subscription plans and you can choose the one which suits the business needs most. On the other hand, you may choose an annual plan and save money, which is a far better deal, seems to me.
Snov.io is a SaaS platform (Software as a Service, which means that you don’t have to install any software on the computer, you can work in the browser) that offers its users all necessary tools for email marketing: Email Finder, Email Verifier, Drip Campaigns, and Email Tracker.
Snov.io Drip Campaigns tool is a drag-and-drop campaign builder that helps send pre-scheduled drip emails. With it, you can create a sequence of emails that will be sent to the recipients depending on the actions they perform and at the time you set. You can also add a delay and create personalized emails without leaving the builder (when some of the tools do not offer such a feature).
What are the most exciting things about Snov.io? In comparison with other tools, it is one of the cheapest ones, it provides all necessary services within one platform, and possesses free browser extensions. Moreover, Snov.io Email Tracker, compared to other software, doesn’t insert any signatures, like Sent with Tracker tool. So, the recipients won’t know that you track their actions.
What is more, if you want to know which technologies, marketing tools, and e-commerce solutions the competitors are using, you can take advantage of Technology Checker Chrome Extension.
Below, you can have a look at the email campaign building process performed by Snov.io tools in a few seconds.
All in all
As email is the most used means of communication and promotion, freshers try to use it to the fullest. Manual sending emails is not modern already so marketing automation tools are the solution to help every specialist.
You are very welcome to try Snov.io platform and see all its advantages starting from low prices and finishing with a set of useful tools that are always at hand. With it, you can grow the target audience, reach out to leads, share relevant content with them, convert prospects into clients and subscribers, and all in all, grow the business.
