Mirakl Announces Strategic Partnership with ChannelAdvisor

 Mirakl, a leading global online marketplace
platform provider, announced today a strategic partnership with
ChannelAdvisor, a leading provider of cloud-based e-commerce solutions. The
joint solution enables retailers and branded manufacturers to integrate,
manage, and optimise merchandise sales across hundreds of online channels.
Through this partnership, Mirakl customers can now choose to add the Access
ChannelAdvisor program to their overall marketplace solution.

With this ChannelAdvisor plug-in, Mirakl customers gain access to one of the
largest database of sellers in the world, and can easily onboard new sellers
to their marketplace. ChannelAdvisor features a rich diversity of audiences
and niches, allowing Mirakl’s customers to quickly identify new pools of
demand, and to diversify and expand their global reach.

Likewise, sellers that use ChannelAdvisor also have access to marketplace
sites built using Mirakl’s technology and may sell their offerings to new

“We are pleased to partner with Mirakl to help bring an even more
comprehensive and diverse e-commerce network to retailers in the U.S. and
abroad,” said Mark Vandegrift, ChannelAdvisor vice president of
marketplaces product management. “With Mirakl’s technology platform and
ChannelAdvisor’s vast network of merchants, retailers now have access to a
robust solution and the opportunity to stay competitive in a complex

By adding Access ChannelAdvisor to the Mirakl Marketplace solution, retailers
can better manage the synchronization of all product and order data across
ChannelAdvisor and Mirakl via a seamless API-based integration. Specifically,
the feature allows Mirakl customers to access:

Real-time product updates across channels – customers can add and update
product content, updates to quantity and price, and enable or disable
products on the site.
Expanded visibility into order fulfillment – customers gain the option to
work cohesively with ChannelAdvisor sellers to manage orders, shipment
details, and actively manage cancellations and refunds.
“A successful marketplace strategy requires retailers to implement an
enhanced commercial strategy that incorporates the right sellers and
partners. As a leader in marketplace integration, ChannelAdvisor was a
natural choice for us” said Adrien Nussenbaum, U.S. CEO and co-founder,
Mirakl. “Through Mirakl’s partnership with ChannelAdvisor, our customers
now have access to a wealth of great brands and distributors that will enrich
their marketplace offering.”

ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that
enable retailers and manufacturers to integrate, manage and optimise their
merchandise sales across hundreds of online channels including Amazon,
Google, eBay, Facebook and more. Through automation, analytics and
optimisation, ChannelAdvisor customers can leverage a single inventory feed
to more efficiently list and advertise products online, and connect with
shoppers to increase sales.

Source: realwire