Today innovation trends influence significantly the marketing strategy. Mobile devices became a vital element of a sales process, being used in decision-making processes. Following the trend, augmented reality has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates new digital experience that enriches the relationship between a consumer and a brand and can be used in any location – through PC at home, mobile devices or kiosks in stores.Retailers have traditionally relied on print advertising campaigns or other media to promote products. Being divided in the past, print, media
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