No matter the size of a company, either big or small, it’s quite common that at some point in time it holds an event. It could be an informational style seminar, a conference with an emphasis on networking, a fundraising campaign, or any other kind of event. When these events are set in motion, there is a clear goal in mind, and the idea is that it runs smoothly like a fine-tuned clock. Well unfortunately, corporate event planning can be anything but smooth and simple, which is exactly why it’s a good idea to follow some simple tips and advice.
Here are some ways you can help ensure that your next corporate even is a successful one.
Determine the Goal of the Event
A good place to start is by determining the goal of the event. What is it that you hope to achieve? Your answer will help determine the style of event you plan, the size of it, and even the venue. Without a clear goal, it’s impossible to measure its success after the event has finished.
Consider Hiring an Event Planner
If you don’t have a dedicated team or person in your company that works on event planning, then it can also be helpful to hire on a professional event planner. Look for one with experience in corporate event planning as they can offer you insight, tips on how to save money, and they will likely have all kinds of vendor relationships to draw from.
Set a Firm Budget
Just like with any event, a corporate event should have a firm budget that is set in the very beginning. If you are hiring a professional planner, make sure they are well aware of the budget and direct them to stay within it.
Give the Guest List Plenty of Thought
One area that is worth spending time on is the guest list. You want to be sure you are inviting the right people to the event, and the right number of attendees. That original goal you set for your event will determine who your target audience is.
Develop a Marketing Campaign for the Event
Of course, the success of the event will be highly dependent on the number of people who attend, which means you need to be sure you get the word out. It’s a good idea to develop a marketing campaign surrounding the event that creates buzz if you will.
Make Sure There is a Schedule for the Event Day
There should also be a clear and detailed schedule that will be adhered to on the day of the event. This is even more important if you have guest speakers, entertainment, presentations, round-table discussions, etc. This schedule can be handed out to all staff who will be working at the event and should be discussed well in advance.
Corporate event planning is a real process with all kinds of branches attached to it. Giving yourself enough time to properly plan and set a real vision in motion will help ensure it’s successful.
