Being a user experience (UX) designer is a fairly new but hardly boring profession. With each new technological development, new devices or a new way of doing things, they have to be ready to study, learn and implement it. When it comes to designing user experiences, being a perpetual student is a requirement if you hope to keep up with all the latest technological changes, progress, and the latest trends.
2019 is underway and it promises to be a big year for the UX experience. Here are the top three UX design trends of 2019.
1. Storytelling
Not too long ago, the UX experience was relatively new and sought after by top companies wishing to improve the online experience of their consumers. Today, adequate UX design is more commonplace and expected. It makes visitors less than happy when they encounter a website interface that fails to appeal to them on many levels and keeps them from reaching their goal of getting what they want at the best possible price as soon as possible.
Since it’s time to up the ante in 2019, a wise UX design agency will pair a superlative UX design with unforgettable backstories to give brands a new way to edge out their competition. In conjunction with the brands, the goal is to tell a story around the product or service.
Truly great products and services engage our interests on many levels. We must find it visually appealing, useful or with the potential to serve a purpose in our lives, and it must match with pleasant memories or personal experiences. When storytelling efforts are applied to a UX design, through the usage of personas, user journeys and stories, the results can be substantial in not only increased conversions but in forging a bond with target consumers who’ve been impacted positively by the design.
2. UX Writing
While the copy is a vital part of the whole user experience, often it’s the one element in the entire composition that the least amount of effort and thought is given to. Having an appointed UX writer is a smart move for a digital agency because it ensures a talented writer is on staff and able to flesh out the content portion of the strategy with engaging, consistently strong content.
What would be the specific role of a UX writer? The writer would be responsible for any and all text appearing within the UX design from titles, form fields, call-to-action utilities and more. It’s very different from what copywriters do in standard marketing. Instead of operating as a separate entity, the UX writer would be a vital part of the team, establishing the brand’s voice and assisting each step of the way.
Larger companies like Amazon, Facebook, and Google already have these positions in place on their teams and it’s a trend that other companies will likely adopt moving forward.
3. Technology Agnostic
In 2019, users don’t want to be tied to their devices. The experiences they will favor are the ones that are device-agnostic. They want great flexibility and freedom, the ability to easily switch from laptop to smartphone and the reverse.
Instead of angling towards devices of any type, technology agnostic designs step back and look at the user experience as a big picture. The ability to pass through various points of contact (laptop, smartphone, wearable devices, etc.) along their journey with no hassle or snags. UX design that doesn’t favor one type of device for another allows the user to work their way through the journey at their own pace and on any device they wish for great flexibility.
Many users see great ads for things they like, for example, when on social media like Facebook or Instagram on their smartphones during breaks or their lunch hour at work. Even if they add such items to their basket, many wish to take it back up again when they get home and on their desktop or laptop computer where it’s easy to type out credit card numbers and other order details. A couple of days later, if the customer wants to follow up on their order, they might try to access the system from their smartphone again. The entire process would need to be set up so the user could go back and forth easily without headaches at any point along the way.
The smart UX design agency needs to establish designs that allow for change and flexibility.
What’s Next?
It’s an exciting time to be a digital agency designing memorable UX experience to help brands stand out in a crowded marketplace. At the heart of today’s UX experiences are honest stories, relatable content with good intent that’s refreshingly distanced from the slick, marketing jargon we’re accustomed to.
Is it time to make sincere UX design part of your marketing efforts? Consider the services of a reputable UX design agency like FuseLab Creative. Fusing engaging creativity and mad science together with proven results, the team at FuseLab Creative develop UX designs that tell a brand’s story in honest, meaningful ways.
