G suite technology services sales will record a significant increase in revenues in 2018 over 2017, to exceed US$ 200 Mn. Demand for G suite technology services continues to remain influenced by various factors, including,
- Identifying potential of collaborative tools in enhancing productivity of employees
- Rising inclination toward cloud platforms among industries
- Business solutions of Google cloud being leveraged by small- and medium-sized enterprises
- Increasing emphasis on business productivity tools
G suite technology services are likely to witness widespread adoption in light of current industrial transformation based on implementation of AI and cognitive solutions, cloud migration, and digitalization. Business productivity tools are gaining immense momentum and the status quo is set to prevail in the foreseeable future, underpinned by rising appetite of organizations for remunerative and smarter approaches. While active utilization of productivity tools is a common practice among large organizations, SMEs are focusing on adopting services of G suite technology based on their investment capability.
Small and medium-sized enterprises have traditionally reigned as leading adopters of G suite technology services – global sales estimated at over US$ 190 Mn in 2018. Sales in large enterprises is expected to grow at 1.2X in 2018.
Retail Solutions Gain Rapid Momentum
Retail solutions of G suite technology have been gaining immense traction in the recent past. G suite technology services are likely to witness nearly US$ 36 Mn worth opportunity in the retail industry in 2018. Demand is also likely to remain robust in the education sector, wherein nearly 80 million students are currently using the G suite technology. Over 10% of overall sales of G suite technology services will be held by the education sector in 2018.
Media and advertising industry has significantly outgrown the retail and education industries based on adoption of G suite technology services. Revenues from media and advertising are expected to record a high double-digit growth in the near future.
Opportunities Abound for G Suite Technology Services in North America
Adoption of G suite technology services will remain strong in North America, upheld primarily by buoyancy of small- and medium-sized enterprises, particularly in the U.S. The Office of Advocacy states that SMEs accounted for over 20 Mn business in North America in 2015, and the number continues to proliferate. Such growth in SMEs will create immense opportunities for G suite technology services in the region. North America will continue to hold over 60% sales of G suite technology services in 2018 and beyond.
Europe has also remained a lucrative region for sales of G suite technology services. Although there are issues related to GDPR compliance, G suite technology services are in huge demand among business organizations in Europe, as added security tools in G suite offer users with an opportunity to select their data storage location. Greater emphasis on adoption of deployment and design services among businesses in the region, continue to pave lucrative avenues for G suite technology.
The research findings mentioned above are according to a new study of Fact.MR, titled G Suite Technology Services Market.
