Google has upgraded its popular search engine with a refined user interface (UI) that allows users to fully experience the “increasing richness” of the web.
According to company spokesperson Marissa Mayer, the upgrade effectively “showcases” the latest evolution in Google’s search technology.
“We’ve added contextually relevant, left-hand navigation to the page. This new side panel highlights the most relevant search tools and refinements for your query. Over the past three years, we’ve launched Universal Search, the Search Options panel and Google Squared, and it’s those three technologies that power the left-hand panel,” Mayer explained in an official blog post.
“Universal Search helps you find the most relevant types of results for your search. The top section of the new left-hand panel builds on Universal Search by suggesting the most relevant genres of results for your query and letting you seamlessly switch to these different types of results. The ‘Everything’ option remains our essential search experience with different types of results integrated into the main results, but now you can also easily switch to just the particular type of results you are looking for.”
Mayer also noted that Google had updated its color palette and logo.
“These changes are slight, keeping our page minimalist and whimsical, but make our overall look more modern. The new design refreshes and streamlines the look, feel and functionality of Google, making it easier to pinpoint what you’re looking for. It’s powerful, yet simple,” she added.
