Apple eyes September launch for sixth-gen iPhone

Apple is reportedly eyeing a September or October launch for its sixth-generation iPhone. 

According to the Japanese-based Macotakara, Cupertino is intent on keeping its recently introduced fall smartphone cycle intact, a strategy it intends to maintain for the foreseeable future. 

As AppleInsider’sNeil Hughes points out, this would place the debut of Apple’s next-gen smartphone approximately one year after Cupertino rolled out its wildly popular iPhone 4S. 

The fall launch cycle seems to indicate somewhat of a paradigm shift for Apple, which traditionally chose to roll out new iPhone products during the summer months of June or July.

Unsurprisingly, the launch of the iPhone 4S during the holiday shopping season paid off in a big way for Apple, which posted record sales of 37 million iPhones during its December quarter. 

However, since a number of analysts attributed record iPhone 4S sales to “pent-up” consumer demand, it remains unclear if the sixth-gen iPhone can replicate Apple’s previous success. 

Then again, Cupertino is rumored to be working on a complete overhaul or redesign of its next-generation iPhone, which would likely help propel it well past any potential Android rival – on both a hardware and software level.