3D movie downloads due in Q4, says Sonic

Novato (CA) – Sonic Solutions is planning to offer consumers a new way to watch 3D movies at home by the end of the year.

Sonic’s plan for the digital delivery of 3D entertainment includes professional tools for preparing content for electronic distribution and sell-through, services for delivery of device-optimized 3D content, and software for PC playback. The only thing missing so far is content.

Asked what 3D titles are currently available, Sonic Solutions Director of Public Relations, told TG Daily:

“This is a technology announcement rather than a consumer launch, so we are not able to answer your question at this time. I can tell you that we are targeting the 4th quarter for the release of the tech platform and titles, when we anticipate a mix of tier-one movies as well as sports and concert videos, although we don’t have a title count or specific studios to name at this time.”

Taylor added that pricing has yet to be determined.

Sonic is working with Nvidia to ensure that 3D movies from Roxio CinemaNow will be optimized for GeForce GPUs and the Roxio CinemaNow player will support  Nvidia 3D Vision and 3D Vision-Ready displays, including the Samsung SyncMaster 2233RZ and ViewSonic FuHzion VX2265wm currently in the market for 3D gaming.

“Nvidia has pushed technological and design boundaries to deliver an unrivaled 3D gaming experience,” says Ujesh Desai, vice president of GeForce business at Nvidia. “Now, through our collaboration with Sonic and integrated support for Roxio CinemaNow content across our entire line of 3D Vision-capable GPUs, including the GeForce GTX 295, 285, and 275 processors, we hope to introduce millions of customers to the immersive world of 1080p 3D premium movies at home.”

3D movies from CinemaNow will be delivered via the PC, which will perform the necessary decoding to display them on both 3D-ready PC displays and 3D-ready digital TVs and projectors. Unlike older anaglyph (colored glasses) solutions, this solution provides a true and compelling 3D experience, much like that created by today’s digital-theater systems. Sonic is also collaborating with consumer electronics manufacturers in order to deliver 3D content directly to next-generation connected HDTVs and Blu-ray Disc players.

“Technical advancements by industry leaders such as Mitsubishi Electric, Nvidia and Samsung have created the necessary display and processing platforms to bring the 3D cinematic experience home,” says Dave Habiger, president and CEO, Sonic Solutions. “Now through Roxio CinemaNow we will enable consumers to conveniently access 3D entertainment instantly and enjoy its depth and impact on the small screen from the comfort of their couch.”