I’d really hoped Hostile Acquisitions had become obsolete after Oracle’s acquisition of Peoplesoft. Using the acquisition process to kill companies and harvest their corpses were unfavorably showcased in the movie … Read more
When I was just a wee lad, there used to be a red car that drove around in my neighborhood in the small city that I’m from in Oregon. I … Read more
Unless you’ve been living under a rock for the last few years, you’ve likely heard about SMS marketing. It’s been a buzzword for industries across the board and many companies … Read more
Entrepreneurs are increasingly using emotional marketing to influence buyer decisions and create meaningful relationships. One of the most effective strategies is telling stories in a manner that connects with the … Read more
Under Armour is changing its direction with the leadership of Brand Chief Kevin Plank and his vision for a new way to connect with consumers. For more than 20 years, … Read more
As your small business grows and you start looking at moving from your home office into a more professional workspace, a serviced office is probably one of the first options … Read more
Let’s first get the misconception out that branding is only for big businesses with vast budgets and means to demonstrate a lifestyle. Well, it isn’t only for well-known companies, and … Read more
Those business owners that pay attention to their sales and refine their skills will have no trouble scaling their business, creating a sales model that is replicable.
When a business sees its products flying off the shelves, the first reaction from the people involved is usually excitement. The second reaction is often one of trepidation. Customers, happy … Read more
According to the 2016-2017 report from the Global Entrepreneurship Monitor, during 2016, 163 million women started businesses, helping fuel 74 global economies. While more women own small businesses than ever … Read more