Growing the fan base on Facebook is probably one of the many major things big and small businesses give importance to.
Why? Because the count of your fan base reflects a lot of things such as how popular your business is, how well is your business connecting and engaging with the audience, and how many people actually support or believe in your business. The more, the better!
Though a lot of businesses are forgetting about this one simple yet very essential thing when they are targeting to get more likes on their Facebook page and that is.. getting the right fans.
You can have a huge fan base and share relevant information everyday but if your fans aren’t the right ones, you’ll just end up having low engagements on Facebook.
Observe it for yourself. Businesses who are successful doing Facebook marketing not only share the interesting and helpful content but they also have the right fans and that is why their Facebook page keeps on growing even if they’re not spending a lot on ads.
So the question is.. how do you attract and get the right fans without spending so much? Simple: go back to the beginning and brainstorm with your colleagues! Asking and answering the right questions will help you discover new solutions or ideas that you might not have thought of before. Now this is going to take a lot of time and effort but it will definitely help you grow your Facebook page.
If you’re not sure what questions to ask, here are 7 helpful questions suggested by Mike Gingerich, social media marketing expert and President of Digital Hill, in this infographic made with Visme, that you need to answer to get the right kind of fans.