Not all companies have exactly the same assets, but there are some that can’t be overlooked such as the company name. Whether you go the DIY or company formation agent route, you can’t get around having to live with a company name for the foreseeable future. In most cases, the first chosen name remains the one the company bears until the very end. There are some important tips that you can keep in mind, which can be of great use when it comes to putting a name on paper. Here, we give you the top tips for choosing a company name.
Stay clear of offensive words or slurs
This will immediately get you a bad rep in certain circles, if not all of them, but only if by some miracle the name gets approved by the appropriate authorities in your region. It’s very important to maintain decency in your company name and to remember that it’s what represents your business in front of other companies and organizations and in front of other people as well.
Be wary of sensitive information
Some words are not offensive or obscene, but they can be deemed inappropriate all the same for your business. It depends on what your business will be handling in terms of actual work, and if that particular word fits the bill. If you plan on including the word “dental” in your company name but have no plan on removing cavities or anything of that sort, you may need to contact the appropriate authorities and request special clearance to use the word.
Don’t try to copy other names
If there is already a successful company or one with a name you initially wanted for yours, you won’t be able to cut it by picking something extremely similar. As an example, let’s say that you wanted the name “Cheesy Cheesecakes” for your cheese cake company. If it’s already taken, don’t go for something like “Cheesy Cheesecakes Deluxe’. It’s not the same, but the authorities responsible for approving company names won’t stand for it. Move on and find a completely original name you can make your own.
Know what you can and can’t do
When choosing out the name, remember that you can’t sue symbols for the first three characters. After that, the use of symbols is fair game. Additionally, any accents you might have wanted on letters won’t be accepted as accents aren’t approved. You need to register the name without the accents in official documentation.
Keep these tips in mind when you begin searching for a name that defines your business and your services. Knowing what you can and cannot do is highly important for making sure that you do not delay the process of approving the name any further by constantly getting shot down.
