When most people think about the most important aspects of real estate investing, they often think about buying at a great deal, rehabbing a property, or refinancing once equity is built into the property. However, one topic that seems to be left out of the conversation is digital marketing.
The truth of the matter is that digital marketing can take your real estate investments to the next level. Just ask Ofir Eyal Bar. Today, Mr. Bar is an uber successful real estate investor, and he credits much of his success to his ability to property engage digital marketing strategies in an attempt to increase returns.
Why Digital Marketing Is Important For Real Estate Investors
At first glance, you may think that real estate and digital marketing have nothing to do with one another. However, that couldn’t be further from the truth. The reality is that we live in the digital age, and with search engines, classified listing sites, and social networks, the way consumers go about finding the things that they need is changing.
This is especially the case when it comes to renting and buying real estate. These days, potential renters and buyers aren’t searching through the classified listings in the news paper. Instead, they’re combing through the various online listings that are available to them.
The truth is that if you want the most money for the rent or purchase of your property, it’s important that you reach the largest audience possible. The only way to do that is going to be through the digital realm.
By marketing your real estate investors digitally, you’ll be able to reach not only local audiences that read news papers, but audiences in other demographics. For example, your ad will reach people that are moving into the area, real estate investors from other areas that see opportunity in your listing, and more. This will likely increase the demand for your properties, leading to better offers and more profits.
Tips For Real Estate Investors With Regard To Digital Marketing
The truth is that digital marketing isn’t quite as convoluted as you may think. Here are a few tips that will help real estate investors successfully market their properties in the digital world:
- Tip #1: Make A Few Videos – The way that consumers consume content is changing. More people would rather watch videos to get information than read. Ofir Eyal Bar has done a great job of taking advantage of this trend with his YouTube channel. Take a look at his videos for some ideas on how you can get your own channel going.
- Tip #2: Go Where Your Audience Is – If you’re looking to rent out a property, it would be a good idea to put together listings on Craigslist.org, Rent.com, and other websites where renters are known to frequent. If you’re considering selling, build a listing on Trulia, RealEstate.com, and other websites taylored to selling homes. The idea here is to make sure that your listing is seen by everyone who searches main hubs for buying or renting properties.
- Tip #3: Get Social – Social media is for much more than connecting with Grandma these days. The truth of the matter is that social networks have become marketplaces of their own. In fact, Facebook even put together the Facebook Marketplace as it saw this trend and an opportunity to take advantage of it. Getting active on social media could open the door to new prospective investments, potential buyers and potential renters all at the same time.
Final Thoughts
The real estate investing world is changing. These days, digital marketing plays a key role in the ability of investors to find success in the space. So, if you’re wondering why you’re having a hard time getting top dollar for the rent or purchase of your properties, you may want to consider looking to the internet to expand your audience and profits!
