BOSTON—During this morning’s marketing meeting at Dwyer Publishing, Inc., CEO Eric McCulloch astounded and amazed his staff by writing the phrase ‘Social Media’ on a whiteboard in black pen and underlining it. According to sources, McCulloch’s virtuoso whiteboard performance has forever rendered traditional advertising pointless and obsolete, and …
Brilliant, Innovative CEO Just Wrote Words ‘Social Media’ On Whiteboard And Underlined It
