What are the Essential Tools for Social Media Marketing?

These days, with everything that’s needed to take your business to new heights digitally, it might seem like an easy task, but it is much more complicated than that. If you’re new to social media marketing, things can get a little intimidating at first, because you’re not familiar with the tools you’re supposed to use to help increase your productivity and engagement. Well, if you want to look for tools other than what you get with an SMM Panel, here are some excellent alternatives you can check out.


If you’re terrible at graphic designing or simply don’t want to use Photoshop because it’s too darn expensive or complicated to use, we have the next best thing for you and it’s Canva. If you want to share embellished posts that people will click on after they see those beautiful images, then Canva is your ‘go to’ software. You can create stunning images for your social media posts. After all, if a picture is worth more than a thousand words, why not leverage the image editing software to boost your business. You know you want to.


If you want to put your content search on an autopilot mode, then Feedly is one heck of an app. You’ll be able to search for all of your blogs, writers, and web-based magazines, in one place, save them and access them anytime to get updated on the latest. Why do we recommend Feedly? Well, staying up-to-date with the current events will only help you formulate your social media marketing strategy accordingly and you will not get left behind by the competition. The only thing you have to do is tap on your favorite stories and get started.

Social Clout

Sharing content should always be done, no matter where you are, or what you’re posting. After all, you want to tell your customers what’s happening with you, or if you have a story to tell about your product or service, so why not make a story about it? It can get extremely addicting in the future, but in order to be really effective in it, you’ll have to look beyond the veil of just metrics and see what those numbers can do for you. Enter Social Clout. It’s a very handy social media analytics tool designed specifically to track engagement and calculate social media ROI. Social Clout will reveal which demograph delivers the best engagement, and which social media network performs the best, and at which time.


If you’ve heard of Hootsuite and if you haven’t heard of Buffer, then you’re missing out. For some, it can become their favorite social media content-sharing tool and you’ll be able to share content across several accounts and networks, all from a single dashboard. You will also have access to a Chrome extension which makes it very easy to share content on Facebook, Twitter, Pinterest, and even LinkedIn simultaneously.