You may be wondering: “How do I double my search traffic?” Well, it’s not an easy task, and you won’t find a one-size-fits-all solution. You need to delve into advanced SEO techniques that will help you rank higher in the SERPS (search engine result pages). SEO reseller programs are a great way to make money and make your website more prominent. They allow you to sell the services of an SEO company for a commission in return. This post will focus on the top 20 advanced SEO techniques that will boost your rankings and get more customers coming through your door.
1. Stealth Backlinking
One of the many advanced SEO techniques that you can use is called stealth backlinking. Stealth backlinks are a little like regular backlinks, but they also include anchor text and no-follow tags. The reason to do these kinds of links is to be used as testimonials, endorsements, and references on your website.
2. Article Marketing
Article marketing is one of many advanced SEO techniques that allow you to send PR9 and PR10 links back to your website. When you link to external articles, make sure that the website is well optimized and offers high-quality content. Sending out these types of links helps with your code optimization and increases page rank in the SERPs.
With the SEO reseller programs, you can resell the services of an SEO company and make some money from them.
3. Negative SEO
Negative SEO is a controversial method used by some webmasters to target specific websites through backlinks and get them de-indexed from the SERPS. Google’s Penguin update is a perfect example of negative SEO because it showed us all that we can’t use shady tactics to climb up the Google ranks.
4. Meta Tag Optimization
Meta tags are the short snippets of code that sit at the top of your web pages. They are essential because search engines use them to denote key information about your websites, such as keywords, description, author info, and robots directives. It’s critical that you get meta tag optimization correct because it will help with ranking positions.
5. Link Building
Link building is one of the most common advanced SEO techniques webmasters use to rank for competitive keywords. It’s like link spamming, but it isn’t because you don’t want your website linking to low-quality sites and pages—only high-quality ones! Links are said to pass PageRank (PR), and if they come from .edu and .gov sites, you can expect the PR to be greater than normal.
6. Broken Link Building
Broken link building is another awesome advanced SEO technique that some webmasters swear by, while others think it’s a complete waste of time. How does broken link building work? You simply choose a keyword and find websites that are linking to low-quality, no-follow sites. Then you contact the webmaster and ask them if they would like to replace their broken link with a link from your website—this is done so that you pass PR.
7. Remove Useless Pages
Many people might not think this falls under advanced SEO techniques, but it certainly does. You should be regularly removing old pages from your website that have low PR and don’t offer much content. Use Google Webmaster Tools to see which pages don’t rank well or get any traffic, then delete them!
8. Link Building with Social Bookmarking
One of the most effective advanced SEO techniques to increase your website’s PR and get more eyes on the page is link building with social bookmarking. This means you find top websites that allow you to add a backlink for content, then you go ahead and do it. Since most of these sites have a no-follow tag, your link won’t pass too much PageRank. However, it does help with rankings, especially if the website you are on has a high PR, to begin with.
9. Producing Quality Backlinks
Producing quality backlinks is the best-advanced SEO technique that will get you found in Google searches—it’s not always about massive quantities! You need to focus more on one-way backlinks from high-quality sites because it will have a greater impact.
10. Track Your Rankings
You can’t expect to improve your rankings if you don’t know where you currently are! For this reason, you should keep track of your rankings to see how well things are going.
11. Posting on Forums
Forums are a great place to get advice from the pros and post information that people might be interested in—including your own website! You can post quality-content articles on forums that you know people will like, then post a link back to your website. This is one of the most effective advanced SEO techniques you can use to increase traffic and even sales!
12. Recovering from Google Penalties
If you’ve been hit with an unnatural links penalty or manual spam action, don’t stress because it’s fixable! Google has some useful recommendations on how you can recover your previous rankings, including removing spam links and improving user signals.
13. Getting Nice with Social Media
The more social media attention your website gets (especially backlinks), the higher it will rank in organic searches! Just make sure not to spam! You should regularly post relevant content to Facebook, Google+, Twitter, Tumblr, and other sites.
14. Multimedia Content Marketing
Multimedia content marketing is a great way to get people talking about your brand, which will increase traffic and sales in the long run! You can produce a video that tells everything about your website or blog post images with quotes from the article you’ve written.
15. Link Reclamation
Link reclamation is when you go back to old websites linked to your website in the past and ask them to remove it. This is useful if someone has used your link on their blog without permission. Luckily, there are tools out there that can help you find these broken links so that you can contact the webmaster and have them removed.
16. Rewriting Content for Better Rankings
Google sometimes has difficulty figuring out what your site is about if you don’t use the best keywords in titles, URL structures, image tags, and meta descriptions. To make things easier on the search engine crawlers, rewrite your content to look like it was written for Google.
17. Optimizing Your Site Structure
18. Using Anchor Text Properly
Different words can have different weights in terms of how much value they pass to a page, which is why you need to use anchor text properly! You don’t want to use the same word or phrase over and over again because it will look spammy to Google.
19. Linking to Relevant Content on Your Site
Think of a situation where you’re at work, and you’re typing a search into the browser but have no idea what you want to find on Google? You go with the best option—a link from your company’s official website—because it’s relevant and reliable! This is a good example of how linking to relevant content on your site can increase traffic, boost rankings, and boost user experience.
20. Optimizing Your Anchor Text for Maximum Reach
Like with keywords, different types of anchor texts will have different weights for SEO value. You should be using keywords in your anchor text, but also try to vary it up so that you aren’t constantly repeating the same link over and over again. This will hurt your rankings instead of helping them!
So that’s our list! With advanced SEO techniques such as these, your website can’t help but attract traffic and customers. Remember to keep in mind the user experience when implementing these techniques because if users leave your site, you’ll be missing out on valuable conversions.
Written by Scott Weathers