Web design is a crucial element in marketing campaigns. Content matters, but first impressions are mostly based on appearances.
The same principle applies in web marketing. Campaigns require two elements to succeed: visual appeal and function. Given this requirement, it isn’t a surprise why responsive website design became the hottest marketing trend.
What does a responsive design offer?
Responsive website designs adjust your website’s layout automatically so it looks perfect in all types of devices.
RWDs became extremely popular due to the increase in mobile users. Tech companies introduce new gadgets every year, so marketers had to find a way to ensure positive user experience irrespective of the device visitors are on.
Are you still mulling over the pros and cons of having a responsive website? Here are five practical reasons responsive design works for all websites.
Website Display Varies Depending on the User’s Gadget’s Screen Size
Customers often start searching for a product on their smartphone first. They continue shopping on their laptop later. Throughout the day, people switch between different devices.
Unfortunately, browsers will display your website depending on the screen size of the device in use. Designing a website for all types of devices takes up too many resources. Plus, you have to make numerous adjustments. This precludes you from concentrating on other ways to promote your business.
With a responsive web design, you only need to go over all the aesthetic details once. This frees up more time for you while ensuring positive experience for all website visitors.
Responsive Web Designs are Cost-Effective
Before the era of responsive websites, companies had to make one website for desktop users and another one for mobile users.
With this setup, you need to spend twice on everything -development, design, website testing, and SEO. This drags down your return on investment and hikes up maintenance costs.
Better Search Performance
Your website will rank lower in search results if bots can’t crawl your website properly.
Search engines crawlers prefer responsive websites over two websites designed for desktop and mobile users.
Since two websites have different HTML and URL codes, crawlers can get confused. Hence, responsive websites will outrank archaic websites in mobile and desktop search results.
Another disadvantage of having an unresponsive website is that some items may not be readable on all devices. Display errors like this will have a negative impact on your website.
It’s Easier to Make Changes
Making website changes is part of maintaining your business page. You might want to rebrand your website or add new content somewhere along the way.
With responsive designs, you only need to roll out these changes once. Users will have access to updated content whether they are on desktop or mobile.
Enjoy Higher Conversion Rates
Negative user experience results from inconsistent information from the same organization. This is among the biggest downsides of maintaining more than one website.
Responsive designs, on the other hand, are more consistent. On top of that, these websites offer seamless functionality, faster loading time, and better user experience.
With these features, you will attract more traffic and visitors will spend more time on your website. According to a report by eConsultancy, the conversion rate will increase by as much as 400 percent.
Responsive web design improves efficiency while raking in more revenues.
Look for an Agency to Help You Build a Responsive Website Design
Responsive designs have much to offer. If you don’t know where to start, look for a web design agency who understands what you want and what customers are looking for.