Your website should offer excellent user experience to boost traffic and captivate visitors. However, several issues could make your website fall short of its mark.
How long has it been since your last redesign? If you don’t have an answer, you need to put a redesign on your agenda. Websites should be dynamic and adapt to your business needs and audience.
If you have been overlooking the signs, pay attention now. A majority of people search online for your business before making a purchase. A visitor forms an opinion of your business in a matter of seconds.
Customers leave your page if it doesn’t display your services or takes too long to load. The same goes for cumbersome pages hard to navigate.
Your online presence is the pulse of your business. The perfect site has three qualities:
- It is easy to locate
- It offers easy navigation
- It is engaging
If your website is missing these qualities, schedule a redesign posthaste.
Are you uncertain about getting your website redesigned? You are in the right place.
What are the Signs that You Need a Website Redesign?
1. An Outdated Display
With a website, first impressions are crucial. The visual appeal of your website affects the time people spend on your pages.
An outdated display shows unawareness of current trends. You can’t project your business as the best choice in your field when your website says otherwise.
Your website needs updates to display content that is new, engaging and easy to understand.
2. A Text-Heavy Website
You need a redesign if text outnumbers illustrations, graphics, or icons. A text-heavy site is hard on the eyes and overwhelming. Your message isn’t precise and is left unread because of excess text.
A text-heavy site prevents visitors from locating your call-to-action buttons. The action you need from visitors could take too long to complete. They could even leave your website out of frustration.
3. Your Website is Hard to Navigate
Several pages on your site must be easy to locate. The About Us section falls into this category. It provides information on your products and services and offers a contact choice for inquiries and complaints.
If these vital pages are hard to find, your site needs redesigning.
Visitors want to find products and services without stress. If they cannot find the service, product or page, your competitors could enjoy your negligence. Visitors will return to the search page and select another choice.
Google will have issues placing your site if it’s hard to navigate. It uses the arrangement of information on pages to decide how it matches the website’s purpose. Google’s ability to find your website affects its addition to search query results.
4. Poor User Experience
You can have an impressive home page, but ruin it with added pages that don’t match. It creates an enormous design gap. Your viewers get confused and think they have switched sites.
A consistent look and functionality need to cover your website.
Poor user experience increases your site’s bounce rates. If viewers are not staying long enough to study your brand, you need to tweak a few design elements.
5. Content Doesn’t Match Your Mission or Marketing Targets
Changes in your organisation’s marketing goals, services, or mission should show on your website. Your website must display consistency, from getting your domain name to page content.
Your viewers need to know you can resolve their issues. They can’t know that if they can’t find your services. Make sure viewers can see the services you offer before leaving your page.
6. Content Updates are Difficult
If you face issues with your back-end system when adding new content, you need a redesign. Difficulty in adding new copies, pictures, or pages, makes it impossible to satisfy your audience needs.
You should be capable of changing your website. Whether that means editing a blog post, joining or removing products or revising your terms and services.
7. Slow Loading Speed
Slow loading speed affects user experience. Slow websites have low conversion rates. It can result from several issues such as not compressing image sizes or programming code. Regardless of the cause, websites with slow loading speed need attention.
If you are unsure of your website’s loading speed, check it with Google’s Test My Site. If the results are poor, consider a simpler, more streamlined design.
8. Low Search Engine Rankings
When people are searching for a particular product or service, they rely on Google to help them find it. In your domain, aim to rank among the first results on the search list. Many viewers don’t click the second page of results. They have either found what they want or need to refine their search parameters.
Your rankings decide your need for a website redesign. Developers often stick a batch of keywords into a website to improve Google ranking. Google has since caught on and penalized those websites.
Google favours reasonable content that relates to a users’ search query. If your URL structures get damaged or don’t communicate your message, your page won’t rank in the top results.
9. Your Website isn’t Responsive on Mobile Devices
The mobile-responsive feature isn’t a choice for websites, it’s a necessity. Despite that, several sites aren’t active or performing well on mobile devices.
The user experiences on these sites will be poor. Viewers visiting the websites on mobile devices won’t be sticking around for long.
If any point listed above applies to your conditions, change your website design. Redesigning your website is a huge undertaking. You must take several steps before starting the redesign.
Test your website’s shortcomings. How are the shortcomings affecting user experience? What is missing? Is there room for improvement?
You may not have the answers to everything, but still, assess your online presence. You take a step closer to reaching your business goals.
Written by: Scott Weathers