With social media becoming a dominant factor in digital marketing, you may be thinking that email marketing is a thing of the past. However, no matter how great your content is or the videos you post on Instagram, email marketing is still one of the best ways to reach out to potential customers. So, if you were about to ditch your business’s email, you may want to change your mind. Here are five reasons why email marketing still matters.
It’s cost-effective
When it comes to digital marketing, placing ads can become expensive. But email marketing is still one of the cheapest ways to reach customers. You can send out a variety of different types of emails to an entire list without spending a dollar. Though social media marketing is an excellent way to keep people hooked on your product, not everyone checks their social media on a daily basis. However, everyone checks their email.
You can get personal
When it comes to marketing, people don’t want to feel like they’re a part of the crowd. Instead, they want to feel like they’re the only one you’re talking to. Through email marketing, you can make it personal in the subject line. And just by doing that, you can increase open rates which can lead to sales.
Increase access to mobile users
We all know the importance of connecting with mobile users. With over 36 percent of the world’s population using smartphones, it’s a huge market you need to tap into. Out of the population connected to smartphones, three out of every five people use their mobile device to read and respond to emails. More importantly, 44 percent of people check their inboxes up to three times a day. This is why email marketing is essential for businesses as your message is right where their eyes are.
You can measure the results
The beauty of email marketing is you’re able to view and test the results of your campaign. With each campaign, you’re able to research which one is effective. Unlike other forms of marketing, you can measure the results. If you’re a small business, this is a huge advantage. If you’re not experienced, an email marketing company can help you out without putting a hole in your marketing budget.
Email coupons are gold
When it comes to online shopping, most people are searching for a deal. Through email marketing, coupons can quickly increase online sales. E-coupons are a huge business, and it makes up a large part of email marketing. Of course, coupon codes can be given on social media platforms, but receiving a coupon via email has a more significant impact.
Though everyone is jumping on the social media bandwagon, sticking to old tactics isn’t necessarily a bad idea. Email marketing remains to be one of the most effective forms of digital marketing until today. It’s cost-effective and easy to do; there’s no excuse for your business not taking advantage of this tactic.
