Attracting traffic to your website isn’t as simple as creating, publishing and waiting it. You have to put in the work to get traffic, optimizing your site for conversions and knowing how to convert once they’ve landed on your page are two different things.
It’s also important to remember that increased traffic won’t do much good on its own. I once conducted a heuristic analysis on a website that had pop-ups everywhere, auto-play music, and a sadly outdated aesthetic. The traffic the company was getting to their website wasn’t staying on the site long (can you guess why?). That increased their bounce rate and hurt their search rankings, not to mention that they didn’t see many conversions.
Increased traffic alone won’t do the trick—your website has to be optimized, easy to use, and free of friction. Now, it would be difficult for your site to be anywhere near as offensive as that which I’ve just described; nonetheless, you may not be getting as much traffic as you’d like. How can you change that? Here are five ways you can increase traffic to your website the right way.
Ways to Increase Website Traffic
1. Search Engine Optimization (SEO)
SEO is a long-term marketing strategy every business should have. It involves optimizing your website to rank for specific keywords, building credible links, and much more. When done well, SEO improves your organic search engine ranking, resulting in more traffic.
Although it’s possible to do, handling SEO on your own isn’t easy (unless you’re already an SEO master, of course). It can be intricate and technical, and there are a lot of moving parts, which is what makes it difficult to manage on your own. Luckily, there are a few different options that will make it easier. You can hire an in-house SEO team of your own or bring on an outside SEO firm to handle it for you.
There are a lot of different SEO companies to choose from to help you reach your SEO goals. Companies like Ulku Logistics and 180fusion specialize in SEO services and will handle all of the technical work for you. They provide regular updates and will consult with you about different strategies so you’re still fully involved, but they do all the heavy lifting.
2. Blogging
Blogging on your site is a great way to increase traffic since you can blog on topics consumers are interested in, give answers to questions they have, and relate content back to your products and services. If you sell copiers, for example, you could write a post about the top ten copiers that give the most bang for your buck and include links to where they can be purchased on your website.
You can also host and create guest blog posts. Guest blogging helps to expand your audience since you’ll not only be reaching your readers but also those of your guest (or the person hosting you). It’s a quick and easy way to bring in more traffic.
3. Paid Advertising
Whether it be PPC, Facebook, Instagram marketing, or any other kind, paid advertising is a fast, easy, and effective way to bring more traffic to your website. Advertising and SEO usually go hand-in-hand to optimize your ranking and bring more traffic both short- and long-term.
4. Artificial Intelligence (AI)-Based Targeting Platforms
AI isn’t just about building humanoid robots—it’s being incorporated into everything from smart homes to business tools and making everything in life just a little bit easier. AI is extremely powerful and can learn, collect data, and sort through information to find the most relevant insights, helping you target your ads and content.
While we’re still developing the technology and learning the full capabilities of AI, companies like LeadCrunch are already putting it to good use. Through their AI-based platform, you can target your audience more accurately than ever; they enable you to create and refine smart personas, build look-alike audiences, and interact with them to gather insights you can use in your business.
5. Social Media
If you’re not on social media, you should be. It’s where businesses do everything from engage in customer service interactions to posting limited-time deals on products. Everybody is on social media, which makes it easy to find and interact with your target audience.
People may use social media to check updates from friends and family, but they also use it to shop. These days, social media is an all-in-one tool you’re really missing out on if you’re not using (and optimizing) it already.
How are you driving more traffic to your website?
