Hyundai teases new fuel cell vehicle

Hyundai, fresh off the buzz that it will be doing a limited American release of its fuel cell vehicle next year, is advancing further into this niche auto market segment with word of a hydrogen powered concept.

The Intrado will be officially unveiled at the 2014 Geneva Motor Show, but the automaker is teasing out some details ahead of the event.

image via Hyundai

Intrado, as Hyundai describes it, “is built around a super-lightweight structure made from a mixture of advanced materials and joined using a revolutionary technique.” Its styling is inspired by what’s described as the the latest iteration of Hyundai’s design language, and the car takes its name from

the underside of an aircraft’s wing, which produces lift, enabling flight to take place. The advanced technical aspects of Intrado also take inspiration from aircraft, such as the use of advanced materials, removal of all unnecessary weight, a style born solely of purpose, and a highly efficient powertrain.

As it is with concept car announcements prior to trade show debuts, details are a little light at the moment on specifics of the car’s drivetrain. What is known is that it will be fuel cell powered via a package “that is both smaller and lighter than that powering the assembly-line-produced Hyundai ix35 Fuel Cell.”

“Hyundai Intrado envisages a motoring future that encapsulates the efficiency and freedom associated with flying,” said Peter Schreyer, President & CDO of Hyundai Motor Group, in a statement. “I believe in the power of mobility to deliver emotional as well as physical connections and this car helps us find again the joy of discovery. Intrado shows that future cars can be both relevant and exciting.”