Report: Apple television to boast indigenous chips

Apple’s long-rumored television set will likely be powered by custom-built chips designed by Cupertino – if and when it hits the market.

As TG Daily previously reported, suppliers may already be gearing up to start creating components for the new product line in early 2012.

Indeed, Apple is rumored to be working on both a 32-inch and 37-inch version of the aptly-named “iTV.”

According to DigiTimes, at least three companies are expected to bid on fabbing chips for the upcoming set, including TSMC, ASE and SPI. 

As AppleInsider’s Sam Oliver notes, Apple has recently signed a foundry agreement with TSMC, which would allow Cupertino to utilize its 28nm and 20nm process technologies.

Although the above-mentioned deal is thought to have covered next-gen A6 and A7 processors for the iPhone and iPad, it is entirely possible that an Apple television will also be powered by the advanced ARM-based chips.

Unsurprisingly, Apple has yet to either confirm or deny plans for its long-awaited television set. However, industry sources claim the device will be assembled by Foxconn Electronics, with Apple expected to finalize hardware standards by the end of 2Q 2012. 

Apple’s set-top box currently commands a 32% share of the external “connected TV” device market. The set-top box allows users to stream videos and music from iTunes to their TV, along with other Internet content from sources like Netflix.