HTC launches "One" smartphone brand

After creating a powerful brand with its line of Evo devices, HTC has announced a slate of new phones with a new moniker – “One.”

At the Mobile World Congress trade show in Spain this week, the manufacturer has debuted the One X, the One XL, the One S, and the One V.

Going with the highest-end one first, the HTC One X is the most powerful phone HTC has ever built. The device has a 4.7-inch Super LCD 2 display, a 1.5 GHz quad-core Tegra 3 processor, 1 GB of RAM, and Android 4.0 Ice Cream Sandwich.

The phone also has an 8-megapixel camera with a Dual Shutter feature, allowing users to take pictures and video at the same time. It comes with 32 GB of built-in storage, and the display is covered with protective Gorilla Glass.

The HTC One XL is essentially the same as the One X except it also adds support for 4G LTE, the new standard in high-speed mobile Internet.

The One S, meanwhile, has a 4.3-inch Super AMOLED display and an 8-megapixel camera. This one has am emphasis on music and sound quality, and is enhanced by Beats Audio technology.

And finally, the One V is HTC’s new entry-level smartphone. It packs a 3.7-inch WVGA LCD display, comes with a 5-megapixel camera, and has 4 GB of built-in storage. HTC also offers 25 GB of free cloud storage through Dropbox.

HTC has grown from a company few people in the US had ever even heard of to one of the most formidable players in the smartphone market. It was the first manufacturer to release an Android phone, the G1, and hasn’t looked back. The company has offered devices to all major carriers but so far has found most of its success with Sprint.