2K Games has inked a lucrative licensing agreement with Playboy to display more than 50 vintage magazine covers and Centerfolds in Mafia II.
According to 2K president Christoph Hartmann, the upcoming cross-platform game will offer players the opportunity to collect virtual copies of the iconic publication.
“While most mob-inspired games’ emphasis is solely on action, Mafia II features a deep and compelling narrative that is embellished with a sophisticated, era-evoking atmosphere,” explained Hartmann.
“In partnering with Playboy, we are able to add a unique element of authenticity to the game by using vintage images from the magazine that illustrate the power of Playboy’s influence on the attitudes and culture of that generation.”
Playboy magazine’s Editorial Director Jimmy Jellinek expressed similar sentiments.
“Mafia II is set when Playboy first came into vogue and features characters whose style and attitudes mirror content from our early issues,” said Jellinek.
“For more than 55 years, Playboy has been a part of America’s pop culture landscape, engaging its readers with insightful features, interviews and fashion spreads, as well as pictorials of some of the world’s most beautiful women.”
