Emma Watson and Dan Stevenson starer Beauty and the Beast released its teaser trailer which garnered more than 91.8 million views within the first 24 hours.
It surpassed the record of Star Wars: The Force Awakens whose trailer had gotten 88 million views.
Second in running was Disney’s Captain America: Civil War with 61 million views which has now been pushed to the third spot.
Beauty and the Beast, directed by Bill Condon, is a retelling of Disney’s classic 1991 animated film starring Watson as Belle and Stevens as the Beast. Kevin Kline, Luke Evans, Josh Gad, Ewan McGregor, Stanley Tucci, Gugu Mbatha-Raw, Audra McDonald, Ian McKellen and Emma Thompson also star in the film, which hits theaters on 17 March 2017.
The teaser trailer debuted on ABC’s Good Morning America on Monday before appearing online around the globe. On Monday night, it also aired during the Bachelorette premiere on Disney-owned ABC, while it will be seen on the big screen during the weekend before the studio’s Memorial Day tent-pole, Alice Through the Looking Glass.
Dave Hoberman and Todd Lieberman produced Beauty and the Beast, while Alan Menken, who won two Oscars for the 1991 animated movie, has done the background score.