Joseph Ayoub: How Brands Can Build a Cult Following on Social Media

While large audiences are more accessible than ever on social media, it’s hard to stick out from the crowd as a new brand. To learn more about how to grow your brand through digital marketing, I spoke to Joseph Ayoub, the founder and CEO of the digital marketing firm Creaze. Here are Ayoub’s tips for how brands can build a cult following on social media.