Return On Investment
Return On Investment, abbreviated “ROI”, is often successfully characterized as yielding a five to one return. That means if you pour $10k into a project, ultimate profit is $40k. Altogether, the $10k investment would bring in $50k, but $40k represents the profit minus your organization’s ten thousand dollar initial investment.
Realizing that kind of ROI requires solutions which leave no alternative unexplored pertaining to a potential investment. When it comes to technology solutions, one of the most important things to consider is burgeoning development. On that side of things, websites which don’t incorporate the mobile market are missing a substantial quotient of potential profit.
Nine out of ten mobile searches lead to action, and approximately 50% lead to sales. If you’re going to maximize the impact of your marketing, today it is absolutely essential that you incorporate mobile internet solutions. But this can be difficult, as your website may not lend itself immediately to mobile browsing. It’s likely you’ll need an upgrade.
Further complicating this marketing dilemma, you’re not just looking to expand marketing for positive ROI returns, but to appease your clientele. According to BrownBoxBranding.com, a mobile optimized website: “…is not only important, today’s users demand it.” They demand it because they must, just consider your own smartphone usage.
Taking An Inside Look
Today you likely checked Facebook and your e-mail. If you drove somewhere new, you probably followed the GPS function of your phone to navigate through your municipality to your destination. Before you chose your destination, you likely read Yelp reviews and the like. During that time, other ads presented themselves which you may or may not have clicked on.
Any of the places you checked on your smartphone likely had a “website” link. If that site wasn’t mobile-optimized, you couldn’t look at it; meaning you couldn’t trust it as a destination. You had to go down the list to the next site listed on your Google search. It wasn’t that you didn’t want their services, but being without your desktop, you didn’t have time to fight a non-optimized site.
Your clientele face the same dilemma, and if you want to serve them most profitably, you’ll have to help them past it. This means incorporating mobile internet solutions which have been designed and perpetuated through professional purveyors.
More Techniques Available Than Ever
While you’re at it, you might additionally consider other online marketing techniques known for high quotients of ROI. Consider content marketing, as an example. Over time, regular blog posts and articles build a following and an easily accessible catalogue of online information. Two blogs a week is one hundred and four a year. That’s a small textbook, ultimately!
Putting that much information pertaining to your business on the web carves a niche out in search results through multiple search engines. SEO, or Search Engine Optimization, helps ensure this niche, and is a prime component of most modern marketing solutions.
There are also things like SMO, or Social Media Optimization, PPC (Pay Per Click) campaigns, website optimization both in a “modern” interface sense and via mobile transition, as well as other marketing solutions designed to have the greatest impact with the least investment over time.
Then there’s the Internet of Things (IoT), which has become downright ubiquitous. From thermostats to garage doors, bathrooms, LED lighting fixtures, watches, and more, devices enabled with WiFi connections are everywhere and getting more numerous. Marketing opportunities through this sector of tech are burgeoning, but will eventually be everywhere.
You want to find a marketing firm on the cutting edge, and continuously developing their solutions even as they effectively provide trustworthy service solutions to clientele
