San Francisco (CA) – IDG World Expo has confirmed that Macworld 2010 will feature a show floor area dedicated exclusively to independent software developers. The new pavilion is expected to help developers raise their profile with “key audiences,” including media, retailers, consumers and potential investors.
“The new Macworld 2010 Independent Developer Pavilion presents the world of innovation that Indie Developers are creating for Apple product users,” explained Macworld General Manager Paul Kent. “The number one reason attendees tell us they come to Macworld is to discover new products, so we’re pleased to offer developers a new efficient, turnkey opportunity to come to Macworld and get in front of the largest and most influential audience of Apple product users to showcase their solutions.”
Macworld is scheduled to take place February 9 – 13, 2010, at the Moscone Center in San Francisco.
Independent developers are often considered an integral part of computer and electronic expos. For example, the 2009 E3 playing field was undoubtedly dominated by veteran industry heavyweights such as Microsoft, Nintendo and Sony. However, a consortium of independent developers known as “IndieCade” showcased a number of titles that could help define the future of alternative gaming, including: