An artificial intelligent system, intelligent virtual assistant, enables emulation of human interactions for performing particular tasks such as customer service. Virtual assistants are witnessing proliferation owing to machine learning, deep neural networks, and other AI technology advancements. Intelligence behind this technology depicts the capacity for reasoning, understanding, and learning, which are three key elements needed for emulating the ability of a customer service agent to solve problems.
Intelligent Virtual Assistant’s Ability to Perform Multiple Operations is driving their Demand
Intelligent virtual assistant is deemed as the next generation software, enabling user interaction with mobile, or, PC, through SMS, messenger, internet, and other interfaces. Various industries significantly demand for intelligent virtual assistants as they offer efficient responses to queries of customers in cost-effective manner. Multiple operations can be performed on a website using virtual assistants such as performing various helpful tasks, answering customer questions, and connecting to enterprise systems as per requirements. This technology offers features such as ability of recognising multiple languages, and responding through text or voice & interaction in conventional languages.
Market Growth to be driven by Demand for Customer-centric Platforms for Shifting Consumer Approaches
Advancements in artificial intelligence technologies and natural language processing is driving the growth of the global intelligent virtual assistant market, according to a report by Future Market Insights (FMI). The technologies are capable of solving consumer queries on real-time basis, and processing large amount of data. This is further expected to fuel their demand in the near future. For shifting approaches of customers towards enterprises, a customer-centric platform is required that fuels the demand for intelligent virtual assistants.
Large industries, from technology powerhouses such as Google to automobile manufacturers such as BMW, are making huge investments in intelligent virtual assistants. At present, these interactions driven by artificial intelligence are more than just features, they are products themselves. This change depicts the robust adoption of technology by customers. Consumers are able to converse comfortably with a robot, with the presence of convenience value and productivity. Communication with an intelligent virtual assistant is becoming an expected trend.
Adoption of an Intelligent Virtual Assistant by Landmark Hospitals for Assisting Physicians
Intelligent virtual assistant are being adopted across various sectors around the world. One such example is of Landmark Hospitals. Here very sick patients come seeking care. Landmark Hospitals has 7 long-term acute facilities across various states including Florida, Georgia, and Missouri. Majority of the patients here are of “Medicare” patients. High acuity Medicare patients come from lateral transfers from large ICU settings to hospital, usually on a ventilator. Physicians are required to perform multiple lab tests and order several medications, which poses to be challenging.
Between this multitasking, physicians here find it difficult to remember ordering necessary medications & lab tests for patients. In order to overcome these challenges, Landmark Hospitals has decided to adopt an intelligent virtual assistant. With the aid of Nuance’s intelligent virtual assistant, called Florence, the hospital is finding it easier to ensure patient medications and remembering lab tests. Florence has helped Landmark Hospitals in making progress, and preventing numerous medical mistakes. After adopting Florence, the hospital has been capable of reducing errors related to physician order entries by 30%, over the period of 18 months.
Intelligent Virtual Assistants- Empowering Next Generation Multi-channel Experience
At present, the traditional IVR (interactive Voice Response) systems are getting replaced by intelligent virtual assistants. This is because customers discern traditional IVRs as ineffective, outdated, and frustrating. Intelligent virtual assistants are helping better improve brand and customer experience with a consumer-friendly approach. Empowering next generation multi-channel experience, intelligent virtual assistants are enabling the consumers to conveniently and seamlessly communicate with the businesses across text, voice, and other channels.
The information presented here is sourced from Future Market Insights latest report. A sample of this report is available upon request.
Author: Abhishek Budholiya is a tech blogger, digital marketing pro, and has contributed to numerous tech magazines. Currently, as a technology and digital branding consultant, he offers his analysis on the tech market research landscape. His forte is analysing the commercial viability of a new breakthrough, a trait you can see in his writing. When he is not ruminating about the tech world, he can be found playing table tennis or hanging out with his friends.
