Startups slowly became the path to secure financial success within the technology industry, where innovation plays a vital role prior sailing to the market as such competitive playfield tends to get bored out of tradition. Whereas we can follow up a certain number of implicit rules to succeed in creating a rich company, we often tend to rely on the fact that people are just going to “kick-in” our business just because we are offering something brand new, and neglect the other dimension of today’s business world: advertisement.
Either if you’re struggling in your niche to establish authority or if you just want to do things right from the very beginning, we are sure you can identify yourself with one of the following statements.
#1 – Not defining your target audience
This very step is quite simple, yet a common mistake to have within the early stages of our startup. We are so eager to sail for success that we think there is an actual market for what we offer and they are waiting to take the goods out of our hands. Reality says that people are far too overwhelmed by the massive amount of advertisement every day, so giving them a helping hand in which product to choose is much appreciated.
Photo courtesy of Gratisography
Don’t put your mindset for a large crowd but rather build your niche, with people that can’t live without the product you are offering them. Just like with cult movies, word will spread out and as time goes by loyal customers will follow.
#2 – Thinking that SEO is a mechanized process
This statement has some part of truth embedded on it. Developing excellent SEO skills is a process, and a good set of rules ought to be followed to reach your destination; but when you focus too much on following those rules, you are likely prone to lose that creative spark of your original idea, therefore making one of the following mistakes:
– Keyword abuse
– Non-creative metas and titles
– Buying cheap traffic
Photo courtesy of WDnet Studio
And we are all familiar with the fact that several apps around the market promise something as good as having 200+ followers within minutes for a small fee. Don’t neglect this choice as within the early stages of your business development you can boost your confidence by acquiring services like Gramblast, as long as measure and realism are your sidekicks.
#3 – Neglecting the user’s interaction through social media
Comments added via Facebook are not just silly thoughts. Several businesses have tasted the sour side of social media by adding misfortunate comments that ended up severing important business deals, not to mention the bad media associated in the process.
A smart company knows that users can provide a valuable and measurable insight of your current performance, and even have developed in-company systems for doing follow-ups to users who faced negative experiences through the purchase process.
Start encouraging a good amount of trustworthy testimonials by giving users something back: sometimes it doesn’t even do to a company’s budget to develop an exclusive customer loyalty reward, and it will end up giving us an invaluable source of advertisement.
#4 – Overdoing self-advertisement
Not always more is merrier. It is okay to do a fair amount of self-publicity, you want to promote your business; however, if you only publish content that speaks of products, of how good your brand is, you are set off to lose your audience out of boredom.
Instead, apply smart techniques for increasing the traffic to your website, like for example doing interlinks in your blog posts. If you happen to know that an article is setting its path to Google’s top 5, then add links in a natural way to the posts you want to promote. Such approach will likely expand the internal traffic of your blog and turn some casual visitors into loyal followers.
Remember not to panic if your venture is facing a temporary downtime. Several industries are known to have “seasons”, and their income can drastically change regardless of what you do. Engaging your audience with the help of social media and email marketing is mandatory to keep a healthy company.
To broaden our knowledge of potential marketing mistakes we might be experiencing, we would like to close up this guide with this infographic :
