A decision many webmasters think they have to face when dealing with their landing page optimization is what area of SEO to focus their budget on- On page or Off page?
Many values off page SEO techniques (which largely consists of, admittedly effective, link building practices) over on page optimization. However, many other optimisers would argue that you can’t have one without the other. Dismissing on page optimization as an unimportant factor would be the first monumental mistake on the part of any unprofessional webmaster.
But even after you’ve accepted that on page search engine optimization techniques are a significant parallel to building links (and other off page duties), there is still a wide variety of mistakes that can be made here. Here are the top six mistakes that webmasters commit with regards to on page optimization.
1) High Flash content with no html alternative
As the use of Flash software grew in popularity on account of its aesthetic benefits, it has become common mistake to not only get too carried away with the feature but to forget about the software’s limitations.
Flash is notoriously a demanding program and therefore highlights the restrictions of some web browsers and computers. So while a Flash feature may look great here and there on a site, it is important to remember that page load speed is an element assessed by Google’s algorithm such as Google Caffeine. It is also common knowledge that Google cannot, for the most part, understand Flash, so it is highly advised that if you have a Flash-heavy page on your site, you should provide an HTML alternative to make it easier for the engine to read.
2) Concentrating too much on Meta tags
It’s no secret that the importance of Meta tags have been devalued in recent times after constant search engine development has meant that a meta description is not a direct SEO factor. Despite not directly effecting ranking whatsoever, Meta descriptions can contribute to a site’s popularity, as the user will see this displayed in a SERP (search engine results page). This means that, while a description should be filled out, other aspects such as Meta keywords should not take up too much time or effort and should certainly not be one of the only on page aspects you pay attention to.
3) Using the same title on many pages
Also on a report of Google’s SERP limit of 70 characters for title tags, your method of naming your pages demands consideration. A common mistake that business makes in this area is putting their (potentially long) company name followed by what the page is, here’s an example: < the title >ABC London Instrument Export Organization, LLC: Export Guitars< title > This is a little unnecessary, and the small browser tabs, where the title will be seen, will only show the first section. If every page were titled this way, every page would look the same. Of course, the very last part was the part that made this particular page unique, so this would be a better title: <title>Export Guitars<title>
4) Keyword stuffing
Deliberately cramming your chosen keywords into the substance of your site is obviously untrustworthy on page SEO strategy. Be that as it may, the error of inadvertently cramming an excessive number of keywords into your site could conceivably happen. Gratefully, forms like watchword thickness checks are accessible and conceivable to keep running all alone site to ensure you haven’t run over the edge with the keywords. A general run to stay away from your site from being blamed for spamming is to deliver natural, veritable substance that normally incorporate.
5) Flash
A lot of websites use Flash to make their sites stand out. This may be visually appealing, but regarding SEO, Flash is like having a frame with no picture. Search engines can’t read Flash files, so you have to avoid using Flash unless you are sure that your website can create massive traffic by word of mouth.
6) Keyword Hiding
This goes along with the previous mistake. Attempting to make keywords that are colored the same as your background, and effectively “hiding” them, will cause the search engines to downgrade your page ranking. This again has to do with the search engines seeing too many keywords as spam. Search engines are sensitive and do not like to be tricked in any way.
