What’s the biggest challenge promotional marketing team’s face when it comes to getting consumers to use their product or service? What steps can they take to introduce their brand to the right audience in a way that informs, entertains, and educates? A custom-packaged promotional marketing kit is one of the most effective ways to meet these objectives and build a strong brand identity while providing the information their target market needs about the product they are offering. Here are three simple strategies for creating promotional kits in a way that will be sure to get your brand noticed.
Chances are you’ve recently spotted a hot social media trend that’s showing no signs of going anywhere: the seemingly ubiquitous unboxing video. From YouTube to Instagram, unboxing videos are a widespread phenomenon that can give your brand terrific (and FREE!) exposure. An unboxing video is just what it sounds like: a video of a person taking a new product out of its box so that other fans of the product or brand can see its contents. While an unboxing video can be made for virtually any product on the market, it is most common to see an electronic device, such as an iPhone, or a collectible toy, such as a LEGO set, get unboxed for the viewing pleasure of fans and critics alike. Thanks to the rise of the unboxing video, many companies are paying closer attention to how their items are packaged, so that the unboxing experience is as aesthetically-pleasing and satisfying as possible.
Promotional kits exist to clue consumers in on a new product or service, or even as an introduction to the brand itself, so it makes sense that the right promotional kit can be special enough to warrant its own unboxing video. This can lead to the kit being more heavily shared on social media outlets, which leads to huge amounts of exposure from popular bloggers and brand influencers, industry heavyweights, and consumer reviewers. All of this buzz can be very good for a little-known startup company or a new product that has yet to gain significant traction among its core audience.
People receive promotional mail materials all the time and most of it gets tossed in the recycle bin! A substantial number of promotional marketing materials are sadly never opened by their intended recipient. What if you could guarantee that your company’s promotional kit would be the one they open over all the others they receive? With creative custom packaging you can! We all want to be entertained, and we want to feel as though a specific brand message resonates with us, but in this brave new world, we receive so much information that it all starts to sound like noise after a while. Custom-creating a standout promotional kit helps ensure that members of your target audience will tune in for a moment and receive your brand’s message loud and clear.
You want to make sure that your promotional kit not only ends up in the right hands, but is then opened and reviewed by those who need to hear your message most. There’s no way you’re going to achieve your end goal of burning your brand logo onto the brains of your target market if you don’t first imprint it on the packaging itself. Highly-visible, brand-specific labeling that uses both the company name and logo will go a long way toward helping people remember you. It’s always nice to have a delightfully-packaged little promotional kit that sparks imagination and generates excitement, but it won’t mean a thing if nobody can even figure out who put the kit out in the first place!
When you are creating the packaging for your promotional kits, be sure to keep your brand’s key objectives and target audience in mind. By referring to these helpful hints, you’re sure to land on just the right strategy!