Menstruation app has raised over $45 million in funding

Dayima launched in early 2012. In total, it has raised over $45 million from investors such as Sequoia and Bertelsmann. That’s $1 per registered user because the company claims to have 45 million registered users and 3.2 million active daily users. 

Apparently, in China, Dayima has similar sized competitor, Meet You, although Dayima is adding content on health, fitness and beauty, as well as integrating with wearable tech devices like the Samsung Gear 2. Apparently there is a Dayima for men, too.

So, either way, it seems like menstruation support is an effective way of building a female audience, at least in China. 

Dayima, a Chinese app for period-tracking and women’s health in general, announced today $30 million in a third round of institutional funding. The money comes from Sequoia Capital China, Ceyuan Ventures, and Bertelsmann Asia Investments.So far in the past year, the company has raised three rounds that total $45 million: $5 million from Bertelsmann and ZhenFund in April 2013 and $15 million led by Sequoia and joined by the earlier two investors. Launched in January 2012, Dayima claims it has had 45 million registered users and 3.2 million daily active users. Its direct competitor in China is Meet You, which has raised two rounds of funding in less than a year. The two apps had a battle royale earlier this year. After two reports by two Chinese research firms showed Meet You had more users than Dayima, the former was accused of inflating numbers in various ways. Dayima didn’t confirm the accusation, and all proof that emerged later on was issued by Dayima.