Social Media Strategies as an Aid to Content Marketing

Using social media in your content marketing, however, is not as easy as posting links on Twitter or Facebook. There are strategies that you need to follow in order to gain traction for your work. If you use these strategies the right way, your content media marketing efforts will thrive.

Video Assistant Referee Technology: A Hit Or Miss?

One of the world’s first full-time rugby referee, Ed Morrison, said the following when asked about VAR and football“All of us are slow to accept change in all walks of life.“In rugby, some people accepted professionalism and what it meant, whereas I struggled with it.

How Consumer Shopping Trends Will Change in 2018

While everyone wants a great product for their money, for many consumers it’s the experience of shopping that now dictates where they buy it from. Customers want more than a good price. They want the act of purchasing to be seamless and personalised, whether buying in-store or online. 

Improving Your Sales Process With Consultative Selling Skills

Being good at sales isn’t just luck and despite what some may think, good sales people aren’t born with a special skill that sets them apart from everyone else. They best sales people are hard workers who have a well-practiced and well thought out sales process which they have honed over the years into a smooth and successful system.

Five Things Your Website Shouldn’t Do

Your website is integral to your business, and you’ve probably spent a lot of time on it. But what if your website annoys your visitors? You should avoid poor links and fancy excess Flash elements, but there’s more to it than that. Read on to learn more!