A service that offers unlimited mobile-to-mobile calling will be introduced by Sprint today at a cost of $69.99.
Sprint is calling the plan Any Mobile, Anytime. The service will include voice, data, text and other services and undercuts its original flat rate plan by around a third.
Sprint said existing Sprint customers who currently subscribe to an Everything Data
or Everything Data Family plan will automatically receive Mobile, Anytime starting on the first day of the their
next bill cycle.
The plan will also include unlimited email and unlimited GPS navigation, as well as supporting sending of videos and pictures from phone to phone.
The introduction may prompt AT&T and Verizon to react but it will monitor whether subscribers defect to Sprint as a result of the service. If that happens, they’ll no doubt take swift action.