Today’s business marketplace is more online than ever before. Whether you’re selling products, offering services or sharing valuable information, more people are searching for businesses online. Without a website, you could be missing out on a great deal. According to research from RetailingToday, over 80% of customers do some research online before buying a product.
How do you position yourself in today’s competitive digital marketplace? Digital marketing platforms like Techsprout are playing a critical role in helping businesses position their brand products and services right where they need them to be, at just the right time. Here are a few recommendations from Techsprout on successful digital marketing.
Customer-Focused Content
The type of content you create for your website and your overall digital marketing strategy goes a long way into determining whether or not a customer will make a decision or even purchase your product. Your website content is the link between your business and your customers, and one of the most important tools for your digital marketing strategy.
At Techsprout, we recommend that you should work to create content that incites action and a desire to read on, make inquiries, ask questions, comment, share, purchase or make any relevant decision that benefits your business. With proper content marketing, you can easily increase conversions and help readers connect with your business products and services.
Social Media and Brand Relevance
Social media platforms like Facebook, Twitter and Pinterest have come a long way into helping businesses better understand their digital presence. Social media not only makes it easy for you to promote your brand but also offers numerous opportunities to improve your marketing strategy. Social media matters in marketing and is an extension of you and your business.
With the right social media marketing strategy, you can easily promote yourself, engage your audience and take your brand to new heights. The more active you’re on social media, the more social shares you’ll have. Improved brand relevance on social media often has a positive impact on your website’s SEO and organic rankings.
Search Engine Optimization
When it comes to SEO, every small step, you take in optimizing your content matters. Techsprout helps businesses create and implement effective SEO marketing strategies that are geared towards improving search engine results. We consult with you to create the right content, optimize your web pages and blogs and focus on increasing visibility and engagement in all areas of your business.
The key to ensuring a successful SEO marketing strategy is ensuring your website and all other content, whether on social media or other digital marketing materials remain up-to-date in today’s fast-changing digital environment. This means your digital marketing provider has to put their finger very much on the pulse.
Ad Networks
Ad networks like Google advertising provide you with an opportunity to put your brand in front of your competition. While ad networks provide a pretty effective way to market yourself, it’s important to know what works best for your business. Advertising platforms offer you an opportunity to test the effectiveness of your business landing pages.
Based on marketing statistics conducted by our team at Techsprout, nearly 82% of visitors to business websites come from Google search engine. With options like Google Adwords and other ad networks, there are limitless ways you can create, target, evaluate and track your marketing ads. A digital marketing platform can help you create the perfect ad marketing campaign for your business.
Digital Marketing Integration
In any digital marketing strategy, success is best achieved if you have all the marketing tools you need at your disposal. New ways to reach customers are coming up, and taking advantage of marketing integration tools that allow you to reach a wider audience and bring in more customers is the way to go.
There is so much involved in creating an effective digital marketing strategy, but a digital marketing platform like Techsprout can help your business gain an edge in the digital space by helping you create and manage marketing campaigns.
