Planning ahead of time has never been able to avert the tremors of emergency situations. In such situations, the efforts made to alert hordes of people at once has been a lifesaving feat. Technology’s influence in directing notifications to masses has remodeled the scope of impulsive security measures practiced in the world. And now, mass notifications can be spanned beyond the limits of security. The outreach of mass notifications has touched the social life of almost every other human being. People across borders are unknowingly availing mass notification services through smartphone applications. Distribution of social media messages and daily traffic alerts have been inspired from the behavior of mass notification services and platforms. The instrumental role of mass notifications in aiding the lifestyle of billions of people factors the necessity of knowing best ways in which one can carry out such operations.
Mass notifications have emerged to be the crux of almost every security program being developed in the world. The global market for mass notifications has been successful in expanding itself past the conventional verges of technological and linguistic disparity. Future Market Insights, a market research firm, recently published its study on global mass notification market which estimated that in 2016, more than US$ 3.8 billion worth of revenues were brought in by sales of mass notification systems and services. The study also indicated that these revenues will be soaring beyond 12% CAGR, projecting a lucrative future of companies invested in or partaking in mass notification businesses.
Considering the promising scope for growth in mass notification services, it is about time that we know the true strength of adopting urgent security measures. An in-depth optimization of mass notification operations puts forth the top five practices that are being actively adopted by companies, government authorities as well as individual entrepreneurs such as event organizers.
5 Best Ways for Notifying Masses
1. Use Multiple Distribution Channels: No single mode of communication can serve as an ideal distribution channel for mass notifications. In order to reach everyone, one must employ available distribution channels such as voice, instant messaging applications, emails, smartphone connectivity portals, and social media platforms such as Twitter or Facebook.
2. Be Redundant with Your Alert Messages: A single message doesn’t necessarily convey urgency. Bombarding recipients with alerts might irk their patience and make them unsubscribe the mass notification service. The solution lies in between the one-time sent alert and incessant spamming. With real-time analytical software, mass notification programs are being equipped with features that redundantly send alert messages, but at intervals and on the basis of the severity of situation. Sending alerts alternatively through multiple channels also does the job of getting people’s immediate attention.
3. Promote a Sense of In-Person Communication: An even better way to convey urgency is by sending voicemails. Receiving alerts in human voice promotes the send of a person-to-person conversation. This humanization, believe it or not, has been impactful in conveying that the situation needs faster response from people – which is less likely to take place through text alerts.
4. Develop a Resilient Community: Peer contribution is also a must, and to achieve that, service providers should direct people’s attention by verifying this information through co-workers. An alert won’t go unnoticed when some recipients quickly reply to it and confirm the gravity of the emergency.
5. Work with Media & Government Agencies: Natural calamities, one of the most common situations that prompt the need for mass notification services, necessitate a collaboration of media and the concerned government bodies. Facilitating information on weather conditions through environmental agencies, corresponding with news channels for knowing the scenario, seeking help of local authorities to inform the number of accidents taking place – are some of the common instances that improve mass notification services when incorporated with media and government agencies.
The insights presented in this article are based on a recent report by Future Market Insights. The excerpts of the report can be browsed at http://www.futuremarketinsights.com/reports/mass-notifications-systems-market
Author: Abhishek Budholiya is a tech blogger, digital marketing pro, and has contributed to numerous tech magazines. Currently, as a technology and digital branding consultant with Future Market Insights, he offers his analysis on the tech market research landscape. His forte is analysing the commercial viability of a new breakthrough, a trait you can see in his writing. When he is not ruminating about the tech world, he can be found playing table tennis or hanging out with his friends.
