When it comes to SEO, the tools are as important as the processes and knowledge!
But every year the SEO game becomes more complicated, more refined and challenging, even for SEO whizzes.
We need to rely on technology and tools to enhance our SEO, generate more leads and analyze our work. As the rules of the game keep changing, here’s a top 10 SEO software reviews by Pearl Lemon Reviews. Check out this handy list of top tools for SEO in 2019:
1. Google Analytics and Google Search Console
Google Analytics is Google’s free digital analytics tool and if you have dabbled in SEO, you have probably used it.
While Google Analytics gives you website traffic info and insights, Google Search Console informs you if there is any trouble in spidering and indexing your site.
You can also link these tools up so that you get your rankings data(from impressions, clicks, click-through rate etc.) for better reporting.
2. Yoast SEO
Yoast is one of the best SEO WordPress plugins out there. Webmasters and bloggers use it alike for on-page optimization of posts and pages. It works because it enables you to optimize the title tags and meta data very easily.
Using a simple colour-coded system of green, orange and red dots, it tells you if you need to work on your descriptions, your focus keyword or your language for readability and SEO.
3. SEMrush
Although not a tool but a platform, SEMrush is a SaaS based software that helps marketers and SEO experts analyze online visibility and content marketing. With SEMrush you can build, manage and measure campaigns across channels, with more than 30 tools for search, content, social media and market research.
4. Ahrefs
Ahrefs is the go-to SEO tool for many marketers because you can do so much with it. You can do backlink audits, perform keyword research, find link prospects, validate your keywords and analyze competitors. Using Ahrefs you can track individual keywords, measure your organic visibility and manage your brand.
5. Screaming Frog
This software will crawl your website to find issues and suggest the resolution. You can find information on title tags, meta descriptions, headings, broken link, site architecture, response codes and so on. When you want to diagnose what’s wrong with your website and how to optimize it, look no further. Screaming Frog has the answers.
6. Bing Webmaster tools
Many webmasters and organizations rely heavily on Bing Webmaster tools to gain insight into how to improve their SEO. It tells you a great deal on how to improve your visibility in Bing and also offers an amazing keyword research tool. One of the best things about Bing is that it will show you keywords that Google Keyword Planner will never reveal.
7. Google PageSpeed Insights tool
Delivering an uninterrupted user experience is an important part of SEO and helps you increase your conversion rate.
Search engines use your website’s page loading speed as one of the key criteria for page speed. Google PageSpeed insights helps you decide whether your site is up to the mark or not. It also gives you recommendations on how to speed things up and optimize your website’s performance.
8. Pave AI
Pave AI uses Artificial Intelligence to turn Google Analytics data into helpful recommendations to enhance your everyday marketing strategy. The algorithm integrates marketing data into various platforms like Adwords, Facebook Ads and Twitter Ads, enabling you to understand what is working and what you need to work on.
This tool also offers personalized and data-driven recommendations, to deliver the most relevant insights across all channels. You can easily cut time spent on analytics and use this data-driven solution for your strategy.
9. Serpstat
Serpstat is again an all-in-one growth hacking tool that helps improve SEO, PPC and content marketing efforts.
Using Serpstat you can easily gather keywords for SEO and PPC, establish their value, find variations and search suggestions, get long-tail keywords, analyze keyword trends and do much more.
It offers a unique combination of features including rank distribution, historical data for rankings and backlinks analysis.
Wendy Piersall has famously said: “ Google only loves you when everyone else loves you first.” As online marketers, business owners and bloggers you understand the value of SEO for your digital presence. There is no cure-all when it comes to SEO. You need to combine various approaches and try out a mix of tools to see which approach works best for you and your brand.
