A lot of website owners are unhappy about their web host providers. However, they are afraid to switch to another web host because it may take time to migrate and it has an impact on the SEO ranking of your website. While you may be tolerant of your service provider, you may give up and concentrate on migrating to a new provider. The SEO ranking of your website is adversely affected whenever you suffer downtime on your website. If this is the case, it’s high time you switch to a new web hosting service provider.
Getting the right web hosting service is not a walk in the park, in fact, if not careful, you may get yourself into the mess that you are trying to run away from. Below are some of the major mistakes that you should avoid when switching the web hosting service.
Do not prejudge the hosting service based on the provider’s price tag
The process of migrating may be costly in terms of a drastic fall in web traffic and SEO ranking but if you do the right thing, you can improve the performance. Everyone has a perception that the more an item is expensive, the better quality it is. However, this is not always the case.
When looking for a reputable web hosting, the price should not be your top influencing factor. Many people opt for expensive packages and it is worth it because it comes with extra features. Due to this factor, there are providers that offer hosting services at the market rates only to deliver substandard services. It is therefore very important that you consider the features that you stand to get from a web host provider.
Businesses that go for cheap plans in a bid to save on their finances, they often lose a lot in terms of profits and ranking.
Do not click on “I Agree” without reading the terms
This is very common for website users across different platforms. Very few people take time to go through the set terms and conditions. In web hosting services, you may find that there are limitations on the features that you could enjoy.
Always ensure that you completely understand the consumer policies, data security as well as assurances against any contact security breaches. Look at the refund policy and if the host will offer a full refund if you decide to end the contract.
Always consider the load speed of the pages provided by your host.
Any site that takes more than three seconds to load loses 40% of its visitors. The responsive of your hosted website can influence the size and profitability of your business. Research shows that an improvement of loading speed from 8 to 2 seconds can drastically boost your web conversion rate by about 74%. In the US alone, there is $500 million lost every year due to slow speeds.
The hosting package can impact your page load speed. Ensure that your hosting service provider allocates you a dedicated resource to avoid the possibility of sharing it with other sites thus affecting your page load speeds.
Consider the location of your new host
The location of your host can influence in the management of your site’s positioning on SERPs. Any searches made in a country give results that prioritize the websites located in that specific country. For instance, you have a business located in Malaysia then you decide to get hosting services in Germany, you will have a negative impact on the search engine rankings in the business’ home country.