7 Reasons to Use Explainer Videos to Tell Your Brand’s Story

Video is quickly becoming the king of content. YouTube now has more than one billion users, and 82% of Twitter users watch videos on the platform. More video content is uploaded to the Internet in 30 days than all of the U.S. major television networks have created in the last three decades.

At this point, 87% of online marketers use video content.

Along with traditional video content, explainer videos are becoming a staple in content marketing strategies. Here are some reasons to use explainer videos to tell your brand’s story.

1. Improved Conversion Rates

The goal of any marketing campaign is to improve conversion rates, and that’s exactly what an explainer video can help you do. According to Animoto, 73% of people are more likely to buy a product after watching an explainer video.

2. Explain Your Product in Seconds

Explainer videos are designed to do exactly what you think – explain your product. These short videos can get your message across in seconds rather than forcing them to read through a page of text.

Explainer videos can be especially helpful in explaining products from brands in complicated industries. Environmental Pipe Cleaning, for example, which specializes in pipe cleaning and replacement, has a short explainer video on their homepage that explains exactly what they do in a way that everyone can understand.

With an explainer video, you can catch and hold the attention of visitors long enough to get them interested in taking the next step in the buying process.

3. Easily Shared

Explainer videos are easily shared, especially if you upload the content to YouTube. Visitors to your website and customers can share your video with their friends or family members who may be needing your services.

The video explains your brand and what you do, which makes the content a great way to introduce your company to new, potential customers.

Plus, 92% of mobile video consumers share videos with their friends and followers. Think about it: Would you rather share a blog post or a video with a friend? Most people would choose the latter.

4. Better Google Rankings

Google loves video content. Not surprisingly, websites with video content rank better in the search results than those with just text and video content. Videos are 53 times more likely to rank than plain text.

Explainer videos can also help with your ranking #0, which could lead to a double organic search result. Ranking #0, for those who don’t know, is the coveted Featured Snippets position in Google. Featured Snippets appear before the actual search results and enjoy a prominent position on the page.

5. High Return on Investment

Explainer videos can be produced at much better rates than agencies. Dropbox spent $50,000 on an explainer video that led to 5 million new customers and more than $24 million in revenue. CrazyEgg’s explainer video helped boost their revenue to more than $21,000 per month.

The great thing about video content is that you can measure its success to get an accurate picture of your return on investment (ROI). Being able to easily measure your results is part of the reason why video marketing is so popular.

6. Improved Brand Building

Unique content is the best content, and that’s exactly what an explainer video is. But explainer videos also help build your brand. They include your brand’s color palette, your logo and your message. The script you use and the tone of the narrator’s voice can all be tailored to your brand’s identity.

Your explainer video should embody everything that your brand is and wants to be.

7. Better Recall Rates

Video content is more powerful than you think. An estimated 80% of viewers recall a video ad they’ve seen in the last month, and 12% of them will make a purchase.

Who doesn’t want viewers to remember their brand?

And when these videos are combined with attractive visuals and compelling storytelling, viewers are far more likely to remember your name when they need your services.

Explainer videos make a great addition to any brand’s marketing strategy. They explain your product in seconds and in a way that text can never match. But they also provide a great ROI and improve your brand building efforts. Improved rankings and easy shareability make it hard to ignore this effective form of video marketing.