Your Health practice, whether you are a surgeon, specialist, dentist or what have you, is highly in competition with other healthcare specialists in your local zone when it comes to enticing patients online. How can your health practice be distinct among the competitors?
When potential patients do not have an endorsement/recommendation from family or friends on what healthcare specialists to use, they usually turn to research online. This includes browsing on social media and search engines to find a reliable resource. Let’s discuss some most useful and successful ways to promote your health practice.
- Create a SEO friendly Health Practice Website:
Once you setup your physical presence, next high priority task should be to have a SEO friendly website. Now let’s see how this will market you and your business. As the world is more into technology and web, so web presence is really important in present century. Whenever a patient will search solution to health problems on search engine, your website should emerge on top page of the search engine and will lead the online patient to come in your clinic. This is most effective way to market your services.
I used the SEO specifically, because it is the only force that will rank your business and practice on search engines.
- Empower Patients to Market Your Health Practice
Empower your clients to reproduce on their experience with your practice by having a feedback form on your website. Considering the patients feedback will help them become a part of the growth of your organization, making them feel involved and that their feedback is being heard. By making practical changes/alterations to your practice based on this feedback will help your patients fell more confident and happy. Make video testimonials of your patient success stories and place embed them on your website for your visitors.
Create a reward system for recommending new patients. For example $50 gift card on refereeing one patient to your health practice. Call out this referral package on your website to let your patients know this is a program they can take advantage of.
- Reach audience through Twitter by using hashtags such as #PatientExperience, #Healthcare, and #HealthCarePractice
In today’s world, patients like ease. They want things to be rapid and easy, even when it comes to discovering a new doctor/clinic. Patients between age of 18 and 24 are most likely to discuss their health issues online with doctor. These are some of the reasons you should start including Twitter into your medical practice’s promotion/marketing plan.
- Market your health practice on Facebook
Create a facebook page as well, because it is the most cheap and most effective way to promote and market your health business. Add proper details of your Medical services, like About Us, Contact Details, Address, Website, Working Hours etc. Once you create a page, then Post Relevant Images and posts that will engage the visitors to your page.
- Give out Care Packages
Give care packages to your clients/patients that include medical brochures from your health services, office pen (with your logo), business card, key chain etc.
So these are just a few ways for marketing and promotion, there are a lot more ways to promote your healthcare business to vast community. For now, just follow the above mentioned techniques, surely you will feel the change.