Google I/O 2016: Allo is Aiming at WhatsApp & Co’s Dominance

Google has made a surprising announcement of Allo, a smart messaging app for both Android and iOS, available later this year.

In the post Snowden era encryption is a big deal, and what Whatsapp can Google can too, namely the Incognito Mode on the Allo uses the same end-to-end encryption technology as its alleged future competition Whatsapp.

The Allo is equipped with features that are more attuned to a user’s emotion or action in real life. Emojis are big these days, and keeping that in mind Google has added newer ways of expressing emotions in the apt manner. You can even increase or decrease the size of the font, just so that the other person can understand what you’re really feeling while chatting with them.

Allo also supports Google Assistant with features like Smart Reply which gives the messaging platform an edge over the competition making it a  one-stop hub for Search content as well.

The fact that Allo will be available on Android as well as iOS means Google is seriously looking at ways to simplify our communication modes. Considering the easy login and the different services Google is able of integrating into their app, it is safe to say that WhatsApp and iMessage will be facing a serious rival.

Wired to a closer look at the app