The more visitors you have on a website, the greater the chance of converting them into consumers. However, it takes more than mere traffic to get an audience to buy a product or service.
In essence, you need to give them a reason to click that, “Buy Now” button.
Whether you’re coding the website by hand or using automated tools like Drupal hosting, these tips will help. And the best part is that many of them don’t take a lot of effort to implement.
1. Add Testimonials
Do you know that about 84 percent of consumers trust online reviews about the same as advice from friends and family? Adding testimonials taps into that trust and influences whether someone makes a purchase.
This is why you see most major online retailers include testimonials, reviews and popular picks from past customers. They are using past visitors to help market products and services, which is often automated on several management platforms like Drupal.
2. Clear and Precise Content
Content marketing is a popular trend for generating traffic and boosting sales. That’s because it works. Offering information and building trust in your brand is as important as having the best prices on goods and services.
However, it takes more than just cramming words together and crossing your fingers. You need to offer solid information that is usable in the real world. Answer their questions, and the visitors will come.
3. Use Emotions and Energy to Sell
You don’t want your content to appear overly hyped, but you do want your visitors to be excited for the product or service. Use words that are focused more on emotion and language that is more conversational.
In other words, don’t sound like an instruction manual from a furniture manufacturing company. You want to engage the audience, not bore them to tears.
4. Implement More Video Content
Text isn’t the only form of content on the Internet. It’s estimated that more than 17,000 hours of video will go across online networks by 2021. It will reach roughly 80 percent of all online traffic.
What does this tell you? That using systems like YouTube, Vimeo, Facebook Video and even Twitch may be worth the investment. There’s no denying the importance of video engagement for consumers.
5. Use Landing Pages Properly
If you use pay-per-click campaigns, such as Google AdWords, send visitors to dedicated landing pages. For example, ads for a specific product should aim at that item. Refrain from simply using your home page to inspire purchases.
When it comes to building your landing page, keep it simple. You don’t want a 3,000-word copy to sell something to the visitor. Get to the point quickly and use a strong call to action at the end.
6. Use More Buttons Over Links
Call to action buttons are more productive than simple links. For one thing, they’re easier to press when someone is buying from a smartphone. Plus, it makes the “buy now” factor far more obvious to the visitor.
You don’t have to replace every link on your site with buttons, but making your important links easier to click or tap is ideal.
7. Don’t Be Vague
Your website copy needs to tell consumers exactly what they’re going to get. Go over as much detail as possible about things like features, appearance and how to use it.
However, you don’t want to make the description too long. By being long-winded, you can easily lose the attention of the potential buyer and he or she may simply leave the site instead of buying something.
8. Always Use In-Stock Numbers
Showing the number of the items you have in stock can influence people to buy them, especially if it looks like they’re going to miss out. This is very effective for impulse buyers when they see you have a limited number of an item they’re interested in.
Most eCommerce additions come with the ability to display the inventory, including those used on Drupal hosting sites. Activate it today if it’s currently disabled.
9. Keep it Above the Fold
Keeping things “above the fold” means users don’t have to scroll to see them. Things that help you convert should be visible as soon as someone lands on the webpage.
Not everyone takes the time to scroll down a page to find a call to action. Make it easier for visitors to join mailing lists or buy a product by keeping these elements higher on the site.
10. Try Out Chatbots
Chatbots are accessible almost everywhere today. In fact, you probably use one on a daily basis in the form of Google or Alexa. Ever asked your phone a question?
This artificial intelligence is also useful on the website. In fact, about 47 percent of consumers admit they would purchase goods from a chatbot.
11. Offer a Quick Checkout Process
One of the biggest reasons why many eCommerce sites have abandoned carts is because the checkout process takes too long. This is in addition to the consumers who leave the site because it requires registration before buying.
By slimming down the process, you help visitors remain focused on buying the item immediately. Although not requiring a registration does eliminate the prospect of email marketing later, it does help generate sales in the here-and-now.
12. Include Various Payment Options
Another popular reason why people abandon online carts is because of a lack of payment options. Not everyone uses the same method. For example, a lot of online shops will lose business because they don’t support PayPal.
By offering several different methods of making a payment, you don’t alienate certain consumers. The result can easily be an increase in revenue simply because people can use their preferred payment method on your site.
Grow Your Traffic…and Your Income
Using the best keywords doesn’t guarantee people will flood into your website and start clicking on things to buy. You need to have a good strategy in place to market your goods. Even if most of your site is automated like in Drupal hosting systems, it still takes a degree of personal effort to engage the target audience.
It’s safe to assume your competition is doing everything they can to get those sales. Shouldn’t you?