Get ready for .green

Determined to make their mark in any way possible, sustainability advocates have taken to the internet. No longer satisfied with .com and .org, a company called DotGreen Community, Inc. has been pushing for a new web address extension: .green.

The company recently announced that the Internet Corporation for Assigned Names and Numbers (ICANN) has completed the initial evaluation its .green Top-Level Domain (TLD) application. Passing ICANN’s initial evaluation is a major milestone toward bringing .green website addresses online.

Image via Creativity 103

Are you thinking what I’m thinking? Why do we need a new web address extension when there are millions of .nets and .infos already out there? Well, on the interwebs it’s all about SEO and making yourself distinct. With lots of the best .coms already taken (many by vultures who just want to see you a good URL for thousands of dollars), and questions still circling about how seriously web surfers take the lesser web extensions, many in the green community feel its time to carve out their own niche.

According to Dot Green, ‘the .green TLD will be the “green” online space for companies, associations, governmental organizations, nonprofits/NGOs, and individuals aligned with the shared values and practices of the green movement. New .green websites will collectively boost awareness, education and the worldwide shift toward sustainability.”

The company also claims that part of the purchase of every .green domain name will contribute to the support of programs and projects aimed at sustainability in all regions of the world, the success of .green will directly benefit those who use it.

DotGreen Community, Inc. currently has partnerships with the DotGreen Foundation, a Public Benefit Charity, and EarthShare, a U.S.-based non-profit federation of more than 500 of the world’s leading environmental organizations.

Given the ICANN New TLD timeline, it is expected that .green domain names will be available to the public during a global Internet launch in the first quarter of 2014.

* Beth Buczynski, EarthTechling