In an effort to find its way back to a solid footing in the US marketplace, Nokia has reportedly acquired a company specializing in mobile research and analysis.
In an effort to find its way back to a solid footing in the US marketplace, Nokia has reportedly acquired a company specializing in mobile research and analysis.Motally provides services to cell phone service carriers and manufacturers that allow them to easily track usage of mobile Internet and app history.
For Nokia to buy out such a company shows that it is concerned with figuring out how consumers use its existing handsets, and with that knowledge it may be able to craft better devices.
The Finland-based phone maker once had a gripping presence in the US but once the iPhone and Android came along consumers have brushed away Nokia handsets, which are required to run the company’s own internal operating system and will not offer to use an alternative like Android.
Nokia still has the highest market share on a global scale. It continues to do extremely well in third-world countries and other international markets that haven’t gotten bitten by the Android/iPhone bug.
Financial terms of the deal were not disclosed. Reuters reports that Motally’s eight-person staff will be transferred to Nokia’s payroll.
