Gone are the days when interaction was limited to written letters only. The world has taken million steps forward. It is an era where interaction through visual means is prevalent. Snapping a photo while having coffee and sending it to your friend is one example. Online applications and platforms have further encouraged this shift to visual social media. Instagram is popularly one of them, indeed.
Instagram, a well-known image sharing app connects people through visual content. With the growing trend, businesses are also inclining towards visual connection with their customers. Social commerce trends are prevalent in the society and if you want your brand to succeed, you must excel in it. If your business is still not availing the facility provided by Instagram, then you are surely lagging behind other competitors because in this digital epoch social media marketing is a must. Instamacro can help you to leverage the transition to digital media.
Reiterating the fact that businesses are and will continue to use the power of Instagram to maximize their profits, but how? Following are some business benefits listed of using Instagram:
Increases interaction
Businesses can increase engagement with their customers using Instagram. Having an active Instagram account with high quality content can boost your business’ productivity. Engaging with your customers on Instagram and listening to their reviews and feedbacks will enhance your sales. Instagram acts as a bridge between you and your customers maintaining a good relation.
Customer loyalty
Interaction is directly proportional to customer loyalty. Maximum engagement with your customers will help you instill trust in their minds. Instagram can be an effective platform to maintain a professional business personality. It will help you to emotionally connect to your audience maximizing their loyalty. Once your customers buy something from you and continuous interaction will make them come back you.
Competitive advantage
No more emphasis can be laid upon the importance of digital media marketing these days. Instagram can absolutely be a marketing platform which will give you an edge over businesses not availing the facility provided. Business using Instagram to market their products and services are more likely to reach the audience they’ve targeted. With so much competition these days, you need to advertise your product to generate more exposure. People are only going to buy if they know about it in the first place. Instagram provides a free advertisement platform that businesses can avail. The more you will show off; higher are the chances that people buy from you.
Receive feedback
If your business is on Instagram, you will get to know what your audience members feel about your business. Restaurant is a prime example of it, where people share images of what they eat. Your customers may even tag the location of your business on their visuals. Instagram is a great way to get feedback from your customers in number of ways.
Generate sales
Finally, Instagram will help you enhance your sales. Posting creative images related to your business will promote your business, consequently increasing sales. Increasing engagement using this visual platform will also further maximize your sales. Instagram can be a great online shopping platform as well.
In a nutshell, Instagram can let your business touch pinnacles of success. All you need is good amount of followers.
