Android snipes at RIM and iOS in enterprise market battle

Verizon has launched a potentially lucrative initiative to equip all of its Android devices with improved enterprise-grade security and management tools.

According to ZDNet’s Larry Dignan, the Android-Good for Enterprise platform will offer a wide range of advanced corporate capabilities, including sophisticated encryption, versatile calendars, powerful contact apps and remote wipe options. 

As Dignan explains, Verizon’s move appears to be “aimed directly” at RIM’s Blackberry Enterprise Server – because it will allow IT managers to  securely deploy a variety of Android-based devices in corporate environments.

“[Yes], it’s one thing if RIM gets beat in the consumer market – but it’s very worrisome of the company loses enterprise traction. [Remember], when RIM launched its latest BlackBerry, the Torch, the company chose AT&T first.

“[And at this stage], Verizon is clearly in the Android army that has its sights set on the iPhone. RIM’s BlackBerry may be the collateral damage. 

“[Sure], adding Good to Android may not ensure enterprise adoption, but it certainly provides a safety blanket to those clinging to BlackBerry Enterprise Server.”

Susquehanna Financial Group analyst Jeffrey Fidacaro expressed similar sentiments.

“Our findings show that the new [Blackberry] OS platform is not compelling enough to significantly sway users from the iPhone or Android-based devices.

“The increasing interest in employee-owned devices within the enterprise, combined with advancing features and functionality from platforms that compete with the Blackberry Enterprise Server are expected to become a material chink in RIM’s enterprise armor.”