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Amazon optimizes Kindle store for iPhone and iPod touch screens

Chicago (IL) – Amazon has opened a Kindle Store optimized for the iPhone’s Safari web browser.

“When users of the Kindle for iPhone app click on ‘Get Books,’ the new Kindle Store tailored for the size and shape of the iPhone and iPod touch screens automatically opens in Safari,” Amazon explained in a statement.

The original Kindle for iPhone application was released on March 4. Using Amazon’s Whispersync technology, readers can save and synchronize bookmarks across Kindle, iPhone and iPod touch devices.

“The response to Kindle for iPhone has been tremendous,” said Amazon Kindle VP Ian Freed. “Customers love the convenience of accessing their Kindle books whenever and wherever they want, plus the convenience of not having to remember or locate their last page read because Whispersync does that for them.”

As TG Daily previously reported, Amazon recently unveiled its new widescreen Kindle DX. The upgraded device features a large 9.7-inch electronic paper display, built-in PDF reader, auto-rotate capability and storage for up to 3,500 books.

A number of publications have already jumped on the DX bandwagon, including the New York Times, Washington Post and Boston Globe. All three will offer the new device at a reduced price to readers who live in areas where home-delivery is unavailable. However, prospective candidates will be required to sign up for a long-term subscription of the Kindle newspaper edition.

The Kindle DX is currently available for pre-order at a pricey total of $489. The original model made its debut at a more reasonable $359.