Few artists have the capacity to change an entire business model with one deft maneuver, but hand it to Beyonce, because she just did.Last night (Dec. 12), without any pre-promotion whatsoever, the former Destiny’s Child star dropped her new album— Beyonce`— directly via iTunes.Perhaps it’s because Beyonce, like everyone else living in 2013, realized that it’s easier to go directly to your fans and cut out all the bullshit that traditionally goes into promoting a record. In a video posted to her Facebook page, she said:That’s a warm and fuzzy idea, isn’t it? A universally-adored artist giving us their undiluted art without any undo influence.
most recent
