Sony partners with HTC for Playstation Mobile push

The first non-Sony manufacturer to offer Playstation content will be HTC.

That announcement came last night during Sony’s official media event at E3 in Los Angeles.

HTC will be creating at least one handset that is “Playstation Certified” meaning it will offer Playstation content that comes directly from Sony.

To date, only one phone has been Playstation Certified – the Xperia Play, which was built more as a game device than a phone, something that the industry has already proven doesn’t really work.

Sony has been on a very strong push to expand its presence in the mobile environment. That’s why last year, it bought out its long-time partner Ericsson to create a Sony-centric mobile company.

Sony Ericsson always existed as something that seemed to be completely separate from Sony and completely separate from Ericsson, leaving it is a sort of smartphone black hole.

Now, though, the company formerly known as Sony Ericsson is called Sony Mobile Communications.

Eventually, Sony’s goal is most likely to get people to look at their tablet, their smartphone, their game console, their TV, etc etc etc, as being from the same company.

But even if you buy a phone other than one that was built by Sony, it wants you to be able to connect your devices wirelessly. So unlike Microsoft, which offers Xbox content on Windows Phone devices, Sony wants to bring mobile Playstation experiences to as many people as possible.